Marketing Blog

The Content Service Provider ROI: Part 1

ECommerce now represents nearly 50% of total retail growth. As a result, brands need to scale faster and more efficiently to stay ahead. That’s why the world’s leading retailers like Amazon and Walmart and brands like PepsiCo, P&G, and others partner with Content Service Providers (CSPs) like Content Analytics to optimize their product content and scale online sales. 

In this series we'll...

Munchkin: Parenting and eCommerce

Here’s the thing they don’t tell you about parenting and eCommerce.

PepsiCo and Content Analytics Partner to Increase Digital Shopper Engagement [Case Study]

Product Content Management System Supports Rapid eCommerce Growth

Three Signs It’s Time to Update Your Product Page Images

They say a picture’s worth a thousand words, and nowhere is that more true than when it comes to selling products online. Today’s shoppers are looking for clear, high resolution images of products they want to buy. With that in mind, here are three signs it’s time to update your product page images.

How to Find Out When Competitors Launch New Products in Your Category

If only there was a way to be automatically alerted when competitors launch new products in your category—you’d know right away when you needed to launch a new product of your own to keep up. For years, tracking when competitors launch new products has been a time consuming process, if you could track those new product introductions at all.

How to Monitor Reviews for Any Product on Amazon

It’s been said that more than 87% of shoppers read online reviews before making a purchase decision. That makes it absolutely critical to monitor reviews of your products when you’re selling on Amazon.com.

Brands and the Amazon Algorithm

If you haven’t read it, Bloomberg’s recent article Amazon’s Clever Machines Are Moving From the Warehouse to Headquarters is a must-read on the future of the business of E-Commerce.

The Fastest Way to Monitor eCommerce Search Rankings on Amazon

Many companies monitor their search performance on Google. Are they showing up on page 1 for the search terms they care about? If they’re a maker of televisions, they’re monitoring for keywords like “TV” “4K TV” and specific model numbers. But what about monitoring search results on Amazon?

3 Things You Need To Know To Win Amazon's Buy Box

Many sellers on Amazon are unaware of just how important it is to not only win the Buy Box, but to continue winning it over time. Here’s what you need to know about Amazon's buy box and how you can win time and time again. 

Three Great Ways to Win The Buy Box on Walmart

Winning the Buy Box on Amazon.com can be extremely challenging due to the number of sellers. Popular items sometimes have as many as 10, 20 or even more sellers competing to win the Buy Box.

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