Walmart’s New eCommerce Content Initiative and What It Means For You

Walmart’s New eCommerce Content Initiative and What It Means For You

Walmart’s vision for growth. According to Ram Rampalli, Senior Director and Chief Content Evangelist at Walmart Global eCommerce, “Walmart continuously adds brands to our API every week, and the sheer volume of this project alone called for organization on all levels.”

Walmart’s next step after enhancing its currently existing content, is adding the ability to upload rich media, full item specification and complete item setup. Item setup across multiple channels, whether it is a marketplace item or one store, will complete the undertaking.

What The Content Quality Push Means For You

Walmart’s content quality push is a win-win. It helps Walmart provide a positive and seamless user-experience for the consumer, and it helps you increase sales and strengthen customer relationships. If you’re not currently selling with, it also provides a great gateway to get started.


Whether you’re an old pro or just starting out, we can help you take advantage of Walmart’s new initiative.
Contact us to start optimizing your content for conversion.

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Content Analytics offers the only end-to-end Control Center for eCommerce analytics, content storage and content syndication. Our platform brings together Product Information Management (PIM), a content mangement system, content syndication, and eCommerce analytics in one easy-to-use solution. With the Content Analytics platform, you can store all of your content in one place, syndicate that content to multiple retailers and monitor performance.

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