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Acosta and Content Analytics, Inc., partner to deliver end-to-end eCommerce solutions

Consumer packaged goods brands benefit from dashboard solutions

SAN FRANCISCO, Calif. & JACKSONVILLE, Fla. – March 29, 2017 – Content Analytics, Inc., an innovator in eCommerce management solutions, today announces a strategic partnership with Acosta, a leading sales and marketing agency in the consumer packaged goods (CPG) industry. The partnership will enable Acosta to add best-in-class...

eCommerce Playbook for Brands: How to Win in eCommerce

eCommerce is growing at an alarming rate and many brands have limited eCommerce presence. By using certain best practices, they can quickly establish strong positions online.

Content Analytics Launches New Feature that Gives Brands Visibility into How They Measure Up to Their Competition Online

Content Analytics, Inc, a leader in eCommerce management for brands and retailers, announces today the release of Competitive Insights, a new component within their end-to-end eCommerce management platform. Competitive Insights gives brands actionable information on how they are performing relative to their competition online.

Why is Walmart Buying eCommerce Retailers at a Record Clip?

Minutes after the news leaked that Walmart had acquired Moosejaw, a quirky outdoor retailer in the Midwest with ten stores and known for their online presence, I got a call from a reporter who was trying to get a jump on the story. She asked me one simple question: Why is Walmart trying to buy market share with their eCommerce acquisitions? I told her she was thinking about it the wrong way....

What is content quality? Why does it play a critical role in eCommerce retail?

Shopping for an item online or via a mobile device is very different than purchasing an item in-store. The potential online advantages – convenience, choice, and price – must be matched with the disadvantages that come with the sensory deprivation of the eCommerce experience.

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