Marketing Blog

Content Analytics Talks to Walmart’s Global Chief of Content, Ram Rampalli

This week on our featured podcast, Bricks to Clicks, Content Analytics founder, author, and CEO David Feinleib sits down with Ram Rampalli, Senior Director and Chief Content Evangelist at Walmart Global eCommerce. Ram has a complex and vital role at Walmart, and during his tenure, he has increased content across the retail giant’s website 20-fold. His primary focus is strengthening the product...

Brands: You Can Survive and You Can Win

You can’t go online today without seeing another tragic story about the demise of a once stalwart brand. Brands, particularly fashion brands that hit their peaks in the early 00s, have been taking it hard. Retail has always been competitive, but as the habits of shoppers, particularly millennials, shift and change, the landscape is changing with it.

We Can’t Blame the Internet Alone for the Retail Apocalypse

There’s no question that online sales have cut into physical retail. In 2016, Forrester reported that online buying jumped to $110 billion during November and December, a 13% increase from 2015. During the same period, physical stores clearly did not have nearly the same good news as more and more consumers flock to online sellers to do more than just their holiday shopping.

Brands: Here’s Your Ammunition Against the Online Price Wars

In March, this piece in Recode about the price war between Amazon and Walmart caught our eye. This quote in particular cuts right to the pain point that many brands and sellers are still feeling right now:

Content Analytics' First Mover Report: See Your Pricing the Exact Same Way the Retailers Do.

 

Content Analytics' First Mover Report Levels the Playing Field.

There is no greater market research tool than pure observation. Watching our customers manage big problems and listening to them when they explain what obstacles they face in the online retail space is the best homework we do. We ask a lot of questions, and then we listen to answers, especially about what kind of tools companies...

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