Marketing Blog

ReviewSCOR: Category Benchmarking for Reviews

Earlier this month, we introduced ContentSCOR. ContentSCOR combines our industry-leading, content quality scoring with competitive reporting to give context to content assessments.

The Latest Scoop: Where To Find The Best Ice Cream Assortment This Summer

Right after we published our Beer Assortment post, I happened to be on a call with an executive at one of the world's largest CPG companies.

Content Analytics - Must Have Capabilities

After my most recent blog post, How to Launch 100 New Features a Week and Still Sleep at Night, more than a few people asked me of all those features, which one was my favorite.

How Mattel Accelerated Item Setup Time on Walmart.com by More Than 300% with Content Analytics

Every year, Mattel, the world’s largest toy maker, sets up thousands of new items on Walmart.com. Historically, new item setup (the process of submitting new items to the retailer and pushing them live) was an extremely time-consuming and manual process, as well as one that was hard to monitor and fulfill.

Introducing ContentSCOR: Content Quality Competitive Benchmarking

For a number of years, we’ve been the industry standard when it comes to reporting on Content Quality. We’ve measured Content Quality based on best practices we defined in partnership with the industry’s leading retailers. But we wanted to take our Content Quality scoring to the next level.

How to Build “Add to Cart” Into Your Rich Media Product Content

Including an “Add to Cart” button in your rich media marketing content gives shoppers a direct path to buy your product. Now Content Analytics makes it fast and easy to add an “Add to Cart” button to your rich media marketing content.

eCommerce Study: Where to Find the Best Beer Assortment This Summer

Summer is around the corner and with that comes long weekends and hopefully some time away from the computer. To help you get ready, we used our newly launched Geo Reporting module to figure out where the best places are to buy beer.

First, a little context on what it takes to win in online grocery:

  • Just like in-store, assortment matters a lot in online grocery. The more facings you have, the...

How Sport Squad Accelerates Their eCommerce Sales with Content Analytics

If you’ve ever played a game of Ping Pong, Foosball or Air Hockey, you’ve probably played on a Sport Squad table. Recently I was on a call with Sport Squad’s business analyst. I came away extremely impressed by the company’s knowledge of and sophistication when it comes to eCommerce.

Quick and Easy 360 Views - How to Make Your Product Pages Interactive

360 Views are a great way to add interactivity to your product pages. By providing your shopper with more than a couple product photos, they give the shopper a complete view of your product. And now they’re included with our Rich Media package.

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