You can’t go online today without seeing another tragic story about the demise of a once stalwart brand. Brands, particularly fashion brands that hit their peaks in the early 00s, have been taking it hard. Retail has always been competitive, but as the habits of shoppers, particularly millennials, shift and change, the landscape is changing with it.
In March, this piece in Recode about the price war between Amazon and Walmart caught our eye. This quote in particular cuts right to the pain point that many brands and sellers are still feeling right now: