Marketing Blog

Author: Calvin Ulery

There’s Always More to Learn about SEO

Because online search is defined by how interactive it is, it’s perhaps the most dynamic marketing technology in history. While there are certain tactics and parameters that have stayed with us, as consumer search habits continue to evolve, SEO managers and marketing teams have to evolve alongside their customers.

Content Analytics Talks to Walmart’s Global Chief of Content, Ram Rampalli

This week on our featured podcast, Bricks to Clicks, Content Analytics founder, author, and CEO David Feinleib sits down with Ram Rampalli, Senior Director and Chief Content Evangelist at Walmart Global eCommerce. Ram has a complex and vital role at Walmart, and during his tenure, he has increased content across the retail giant’s website 20-fold. His primary focus is strengthening the product...

Bricks to Clicks Podcast: eCommerce & Amazon Expert, Melissa Burdick

In this episode, David talks with eCommerce & Amazon expert and consultant, Melissa Burdick. Listen to Melissa talk about the challenges that some large brands have with the transition from offline to online and what they can do to start winning online. Dave and Melissa also discuss the current Amazon price war, ways to structure your organization for eCommerce success, and what retailers are...

Available Now! Bricks to Clicks: Why Some Brands Will Thrive in E-Commerce and Others Won’t

Learn how to sell online. Real-world case studies and market insights from the world’s largest brands reveal what the best brands are doing right to win online. Gain knowledge of best practices that enable brands and retailers to survive and thrive in the dynamic, fast-paced, and highly competitive world of e-commerce.

Bricks to Clicks Podcast: eCommerce Outlook with Joe Schoendorf, Partner, Accel Partners

In this episode, David talks with Silicon Valley visionary, Joe Schoendorf, about what the future holds for eCommerce. With fifty-one years in Silicon Valley and positions at companies like Hewlett-Packard, Apple, and venture capital firm Accel, he's got his finger on the pulse of eCommerce. Tune in and get Joe's perspective on the future of eCommerce. It's an episode you don't want to miss!

Bricks to Clicks Podcast: eCommerce Strategy with Mark Stamps, Sales Director of the Walmart Team for Philips North America

How does Mark Stamps, Sales Director of the Walmart team for Philips North America think about eCommerce and the transition from bricks to clicks?  Get the inside scoop on what this industry leader thinks about dynamic pricing, inventory management, product content, and a customer-first approach to eCommerce.

Introducing: Where to Buy

Great product content drives conversion, and that content will live in many places, including your brand website. With Where to Buy, it's easy to take advantage of the great conversion-driving content on your website. It's an easy-to-implement solution that connects visitors with product purchase. With one simple click, the Where to Buy widget lets your visitors see which online retailers sell...

Bricks to Clicks Podcast: The State of eCommerce with Bryan Gildenberg, Kantar Retail

Step into the mind of renowned retail expert and Kantar Retail Chief Knowledge Officer, Bryan Gildenberg, as he gives listeners masterful insight into the state of eCommerce today and what’s around the corner. What can we learn from China, India, France, and the UK? How should brands be thinking about private label? What does the future hold for eGrocery, augmented reality, virtual reality,...

Bricks to Clicks Podcast: An insider view on the Walmart.com acquisitions and the changing eCommerce landscape

In this episode, Dave talks with Walmart veteran and VP of Partnerships & Business Development at Content Analytics, Kenji Gjovig, about the strategy behind the recent and numerous retailer acquisitions by Walmart.com. Listen now and learn about the changing eCommerce landscape, why findability and shopability are so important, and what suppliers should be focusing on to stay ahead in the game...

Winning with eCommerce: How Mattel Struck Gold with Content and Analytics

According to a poll in 2016, UPS and comScore found that 51% of purchases (excluding grocery) are now being made online. Fortune Magazine also echoed that for the first time, consumers are shopping online for most of their purchases. Many analysts are now saying that a tipping point in consumer buying habits has occurred. With more and more online shopping studies highlighting similar trends,...

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