Marketing Blog

Author: Calvin Ulery

Winning with eCommerce: How Mattel Struck Gold with Content and Analytics

According to a poll in 2016, UPS and comScore found that 51% of purchases (excluding grocery) are now being made online. Fortune Magazine also echoed that for the first time, consumers are shopping online for most of their purchases. Many analysts are now saying that a tipping point in consumer buying habits has occurred. With more and more online shopping studies highlighting similar trends,...

Bricks to Clicks Podcast: Crucial steps brands can take to win online.

Welcome to our inaugural episode of Bricks to Clicks, a podcast presented by Content Analytics and hosted by author, CEO, and entrepreneur, David Feinleib. Tune in and hear experts in the field of eCommerce talk about industry trends and insider tips to help brands start winning online. In this episode, David talks with experts in retail and eCommerce, Alli Meyer-Golden and Fred Rodriguez,...

Speed Time to Market on Walmart.com with Easy Item Setup for DSVs

Content Analytics, in partnership with Walmart.com, is rolling out a new capability that significantly reduces the time, effort, and resources for Drop Ship Vendors (DSVs) to get their items setup with Walmart.com.

Content Analytics Offers Brands an Easy Way to Participate in the SmartLabel™ Program

SmartLabel™ is an initiative from the Grocery Manufacturers Association (GMA) to provide increased access and visibility to nutritional information. As part of the initiative, Content Analytics has been selected by the GMA to present at its upcoming SmartLabel™ event. Content Analytics will be presenting an overview of its SmartLabel™ capabilities on April 14, 2017. More and more, consumers...

Acosta and Content Analytics, Inc., partner to deliver end-to-end eCommerce solutions

Consumer packaged goods brands benefit from dashboard solutions

SAN FRANCISCO, Calif. & JACKSONVILLE, Fla. – March 29, 2017 – Content Analytics, Inc., an innovator in eCommerce management solutions, today announces a strategic partnership with Acosta, a leading sales and marketing agency in the consumer packaged goods (CPG) industry. The partnership will enable Acosta to add best-in-class...

eCommerce Playbook for Brands: How to Win in eCommerce

eCommerce is growing at an alarming rate and many brands have limited eCommerce presence. By using certain best practices, they can quickly establish strong positions online.

Content Analytics Launches New Feature that Gives Brands Visibility into How They Measure Up to Their Competition Online

Content Analytics, Inc, a leader in eCommerce management for brands and retailers, announces today the release of Competitive Insights, a new component within their end-to-end eCommerce management platform. Competitive Insights gives brands actionable information on how they are performing relative to their competition online.

Walmart's New Content Initiative: Good or Bad News for Suppliers?

If you haven’t heard already, Walmart just announced a new content initiative looking to “build a transparent, global product catalog of all items that can be potentially transacted within the Walmart ecosystem,” according to Ram Rampalli, Senior Director and Chief Content Evangelist at Walmart Global eCommerce. “The Walmart catalog now exceeds 23 million items and we want every supplier to have...

Walmart’s New eCommerce Content Initiative and What It Means For You

Walmart’s vision for growth. According to Ram Rampalli, Senior Director and Chief Content Evangelist at Walmart Global eCommerce, “Walmart continuously adds brands to our API every week, and the sheer volume of this project alone called for organization on all levels.”

Content Analytics Recognized in the Silicon Review's 50 Smartest Companies of the Year

SAN FRANCISCO, Oct. 25, 2016 /PRNewswire/ -- The Silicon Review, an online and print publication for business and technology professionals, has ranked Content Analytics as one of the 50 Smartest Companies of the Year.

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