Marketing Blog

Author: Content Analytics

Understanding Content Sources and Prioritization in E-Commerce

You might think that when you submit product content to a retailer, it will go live on the retailer’s web site—end of story. But getting content live is harder than it looks. Fortunately, solutions exist, but it’s worth educating yourself about how the area of content syndication is rapidly evolving. Supply Side—SuppliersHistorically, content for CPG products was created by third parties...

Content Analytics Named to Walmart Connected Content Partner Program

Content Analytics, the only end-to-end e-commerce management platform, has been selected by retail giant Walmart to join its Connected Content Partner Program. As a Connected Content Partner, Content Analytics will be making investments and helping suppliers effectively and efficiently solve the digital retail equation through on-site support at Walmart.

PIM Systems Are Hard: The unreasonable difficulty of delivering great product content

Product Information Management (PIM) systems provide brands a better way to manage product content. Centralizing product content not only makes it more efficient to work with, it also makes it easier to keep that content updated on retailer sites.

Product Content Workflow: Choosing The Right Approach [CSP ROI Part 4]

In our last post, we looked at some of the key capabilities that CSP platforms, and in particular, Digital Merchandising Platforms (DMPs), the next generation of CSP platforms, bring to brands. As E-Commerce continues to evolve, leading brands like PepsiCo are making DMPs an integral part of their overall E-Commerce strategy.

Sell More Toys This Holiday Season: How To Get Your Toys Setup on Walmart.com

Walmart is expanding its assortment of toys by 30% at all brick-and-mortar locations and by 40% on Walmart.com this holiday season, according to CNBC. It’s a land grab for Toys R Us market-share. Walmart's goal is to "show customers the best place to shop for toys is Walmart," said Anne Marie Kehoe, the vice president of the retailer's U.S. toy business.

As a proven Content Service Provider...

14 Key Content Service Provider Capabilities You Need to Know About [CSP ROI Part 3]

In our previous installments, we looked at the overall item workflow as it relates to the CSP ecosystem. In this installment, we look at key capabilities that Content Service Providers who offer Product Information Management (PIM) and Syndication capabilities provide to make your ECommerce operations more efficient and scalable:

The CSP ROI Part 2: End to End Workflow

In our last post, we looked at some of the reasons a brand/vendor should consider working with a CSP. This time we’ll focus on the end-to-end workflow that CSPs can help with, from getting items live all the way to ensuring that content has gone live and items are for sale.

PepsiCo and Content Analytics Partner to Increase Digital Shopper Engagement [Case Study]

Product Content Management System Supports Rapid eCommerce Growth

Three Signs It’s Time to Update Your Product Page Images

They say a picture’s worth a thousand words, and nowhere is that more true than when it comes to selling products online. Today’s shoppers are looking for clear, high resolution images of products they want to buy. With that in mind, here are three signs it’s time to update your product page images.

How to Find Out When Competitors Launch New Products in Your Category

If only there was a way to be automatically alerted when competitors launch new products in your category—you’d know right away when you needed to launch a new product of your own to keep up. For years, tracking when competitors launch new products has been a time consuming process, if you could track those new product introductions at all.

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