Earlier this month, we introduced ContentSCOR. ContentSCOR combines our industry-leading, content quality scoring with competitive reporting to give context to content assessments.
Right after we published our Beer Assortment post, I happened to be on a call with an executive at one of the world's largest CPG companies.
Every year, Mattel, the world’s largest toy maker, sets up thousands of new items on Walmart.com. Historically, new item setup (the process of submitting new items to the retailer and pushing them live) was an extremely time-consuming and manual process, as well as one that was hard to monitor and fulfill.
For a number of years, we’ve been the industry standard when it comes to reporting on Content Quality. We’ve measured Content Quality based on best practices we defined in partnership with the industry’s leading retailers. But we wanted to take our Content Quality scoring to the next level.
Including an “Add to Cart” button in your rich media marketing content gives shoppers a direct path to buy your product. Now Content Analytics makes it fast and easy to add an “Add to Cart” button to your rich media marketing content.
Summer is around the corner and with that comes long weekends and hopefully some time away from the computer. To help you get ready, we used our newly launched Geo Reporting module to figure out where the best places are to buy beer.
First, a little context on what it takes to win in online grocery:
- Just like in-store, assortment matters a lot in online grocery. The more facings you have, the...
360 Views are a great way to add interactivity to your product pages. By providing your shopper with more than a couple product photos, they give the shopper a complete view of your product. And now they’re included with our Rich Media package.
Content Analytics has long been a leader in Digital Shelf Reporting. Today we’re excited to announce broader availability of our Share of Category Reporting, a capability we’ve been piloting with selected clients.
We’re excited to announce automated Content Syndication support for Kroger. We’ve been piloting this support for a number of months with clients like Heineken and PepsiCo. Now we’re opening up our Kroger support to the rest of our clients.
Get Negative Review Alerts in Near Real Time
Recently, a customer approached us with a critical business challenge. Some of their products had had a manufacturing defect that had gone undetected in their supply chain. It took them far longer to find out about the problem than they would have liked. They tweaked their business practices to ensure that mistake couldn’t repeat itself.