It’s been said that more than 87% of shoppers read online reviews before making a purchase decision. That makes it absolutely critical to monitor reviews of your products when you’re selling on Amazon.com.
Many companies monitor their search performance on Google. Are they showing up on page 1 for the search terms they care about? If they’re a maker of televisions, they’re monitoring for keywords like “TV” “4K TV” and specific model numbers. But what about monitoring search results on Amazon?
Many sellers on Amazon are unaware of just how important it is to not only win the Buy Box, but to continue winning it over time. Here’s what you need to know about Amazon's buy box and how you can win time and time again.
Winning the Buy Box on Amazon.com can be extremely challenging due to the number of sellers. Popular items sometimes have as many as 10, 20 or even more sellers competing to win the Buy Box.
Content Analytics, Inc., the Control Center for eCommerce, and 1WorldSync, the world’s leading provider of content solutions, have partnered to bring together 1WorldSync’s product content expertise with Content Analytics reporting, management, and analytics capabilities.
Content Analytics has always been a leader when it comes to connecting directly from our Product Information Management (PIM) system to eCommerce retailers. Direct connections give us the ability to deliver product descriptions, images and videos from brands to retailers. And more recently, with our rich media support, we can host and deliver marketing content, interactive content like Buy...
When it comes to product content, creating the right content can be as hard as organizing and updating that content on retailer websites. Now with partners like Pixlee, we make finding and creating the right content from within our Master Catalog easy too.
Earlier this month, we introduced ContentSCOR. ContentSCOR combines our industry-leading, content quality scoring with competitive reporting to give context to content assessments.
Right after we published our Beer Assortment post, I happened to be on a call with an executive at one of the world's largest CPG companies.
Every year, Mattel, the world’s largest toy maker, sets up thousands of new items on Walmart.com. Historically, new item setup (the process of submitting new items to the retailer and pushing them live) was an extremely time-consuming and manual process, as well as one that was hard to monitor and fulfill.