Marketing Blog

Author: Content Analytics

Introducing ContentSCOR: Content Quality Competitive Benchmarking

For a number of years, we’ve been the industry standard when it comes to reporting on Content Quality. We’ve measured Content Quality based on best practices we defined in partnership with the industry’s leading retailers. But we wanted to take our Content Quality scoring to the next level.

eCommerce Study: Where to Find the Best Beer Assortment This Summer

Summer is around the corner and with that comes long weekends and hopefully some time away from the computer. To help you get ready, we used our newly launched Geo Reporting module to figure out where the best places are to buy beer.

Quick and Easy 360 Views - How to Make Your Product Pages Interactive

360 Views are a great way to add interactivity to your product pages. By providing your shopper with more than a couple product photos, they give the shopper a complete view of your product. And now they’re included with our Rich Media package.

Announcing Content Analytics Share of Category Reporting

Content Analytics has long been a leader in Digital Shelf Reporting. Today we’re excited to announce broader availability of our Share of Category Reporting, a capability we’ve been piloting with selected clients.

Content Analytics Expands Content Syndication Support for Kroger

We’re excited to announce automated Content Syndication support for Kroger. We’ve been piloting this support for a number of months with clients like Heineken and PepsiCo. Now we’re opening up our Kroger support to the rest of our clients.

Content Analytics Launches Negative Review Early Warning System

Get Negative Review Alerts in Near Real Time

Recently, a customer approached us with a critical business challenge. Some of their products had had a manufacturing defect that had gone undetected in their supply chain. It took them far longer to find out about the problem than they would have liked. They tweaked their business practices to ensure that mistake couldn’t repeat itself.

The...

60 Days with Content Analytics - Dream on Me Sees Significant Online Improvements [Case Study]

“Using Content Analytics, we significantly improved efficiency in reporting tactics and eCommerce review.”

Jenny Ambrose, eCommerce Sales Manager, Dream On Me

Leading baby and children’s goods supplier, Dream on Me, like many brands, faced significant challenges managing their online product portfolio. Manual, time-consuming practices were cutting into their team’s valuable sales and marketing...

Walmart Names Content Analytics as a Premier Content Service Provider

At Content Analytics, we enjoy partnerships with some of the world’s biggest retailers, including Walmart. Content Analytics has been one of Walmart’s strategic content partners since the beginning of both our platform and the launch of the retailer's Content Service Provider (CSP) program. We forged our first version of our dashboard in Walmart’s conference rooms, and the result is a unique...

Analysis: 2018 Easter Shopping Season

While it doesn’t compare to the holiday season, Easter is still a big spending holiday for U.S. consumers. As those pink, blue, and yellow-themed displays are already filling the store aisles, we thought it was the ideal time to talk about how online retailers can get into the Easter game and capture some significant revenue before we head into summer.

Case Study: Dorel Industries Enjoys 60-Day 380% ROI using Content Analytics eCommerce Management Platform

Dorel, leading manufacturer of home and juvenile goods, knew they needed to work with a standard-bearer for content management, online eCommerce measurement, and workflow solutions. The Dorel team partnered with Content Analytics, the industry’s only end to end content management, monitoring, and online product management tool based on the platform’s flexibility to deliver quick, measurable,...

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