The Clorox Company manufactures some of the most recognizable household cleaning products. Even with their brand dominance, the company isn’t taking anything for granted, let alone its future. Since 2013, the company’s “2020” strategy has included an aggressive digital sales and marketing tactics, all while planning to move as many products on the virtual shelf as it has historically in...
Bricks to Clicks: Chapter Two Summary
Our second post in our “Bricks to Clicks” series (read the first one HERE), we cover chapter two of Content Analytics' founder and CEO David Feinleib’s book Bricks to Clicks: Why Some Brands Will Thrive in E-Commerce and Others Won't.
When Amazon opened its virtual doors over 20 years ago as an online bookstore, no single analyst at the time could have predicted just how much the seller would disrupt the entire retail ecosystem. Their initial success is completely logical. It makes perfect sense that Amazon could replace the corner bookseller. Its recommendation algorithms, online reviews, and page previews all but replaced...
The NRF predicts that consumers will spend $9.1 billion on Halloween this year. Officially seen as the start of the holiday spending season, retailers both in person and online are readying their storefronts and promotions for October 31.
Bricks to Clicks: Chapter One Summary
One of the driving questions we ask ourselves, and our clients, at Content Analytics is: what does success for brands look like in the 21st century? We know (and they do, too) that leveraging e-commerce is how all sellers need to transform their organizations if they’re going to survive. Our founder and CEO, David Feinleib, has focused his career on the...
The financial woes for the once dominant big box brand appear to have gone from bad to worse. On September 16, Reuters filed a story stating that the beleaguered brick and mortar store “is working to put together a loan to fund its operations in a potential bankruptcy filing that could come before the holiday sales season, according to people familiar with the matter.”
The financial woes for the once dominant toy retailer appear to have gone from bad to worse. On September 16, Reuters filed a story stating that the beleaguered brick and mortar store “is working to put together a loan to fund its operations in a potential bankruptcy filing that could come before the holiday sales season, according to people familiar with the matter.”
The holidays are coming. From early November until January 1, the industry takes part in an annual marathon that really starts now. Big prep for the busiest buying season begins in August, and, just like last year, and the year before that: you never have as much time as you think you do.
Today, Amazon broke the Internet when it announced that it was reducing list prices at recently-acquired Whole Foods by upwards of 40%. (Insert your own Whole Paycheck joke here.) Amazon also recently announced that it would offer perks to Prime members (which, as of this posting, have only been alluded to and not officially outlined as of yet).
For those of you who have been following along at home (or, more likely, work), we’ve been talking a lot about the so-called retail apocalypse. Yes, there have been a lot of stores that are failing, and while online retail is a huge contributor, it’s far from the only one. We’ve also pointed out that aggressive and creative brand strategies are necessary for survival.