Marketing Blog

Author: Content Analytics

Online and Physical Retail: No, They are NOT Mutually Exclusive

While we all have to remain pragmatic about the continued unraveling of some national retail stores: it’s completely unrealistic to assume that physical retail is in an unavoidable, inevitable death spiral (also: it’s not). Payless Shoes just announced that it’s emerging from bankruptcy.  Despite the gloom and doom headlines, not all physical stores are buckling under Amazon’s online heft. In...

It’s Time to Reassess Your Online Strategy

Big brands come and go, and they always have. What’s happening in retail right now, however, only happens once in a generation. We’ve been saying for a while that, in the online retail space: surviving is the new winning. This is especially true for single-channel retailers, like battered (and once beloved) clothing seller J. Crew.

As Walmart and Amazon continue to make aggressive...

What’s Missing from Your Online Product Listings?

Our Latest eBook Teaches You What to Fix and Where to Fix It

How well you’re optimizing your online product features can mean all the difference between page one search results on major retailers, or not showing up at all. It’s a given that your marketing and product teams need to keep your product catalogs up to date, but is the team focusing their energy on the right types of...

We Can’t Blame the Internet Alone for the Retail Apocalypse

There’s no question that online sales have cut into physical retail. In 2016, Forrester reported that online buying jumped to $110 billion during November and December, a 13% increase from 2015. During the same period, physical stores clearly did not have nearly the same good news as more and more consumers flock to online sellers to do more than just their holiday shopping.

Content Analytics' First Mover Report: See Your Pricing the Exact Same Way the Retailers Do.

 

Content Analytics' First Mover Report Levels the Playing Field.

There is no greater market research tool than pure observation. Watching our customers manage big problems and listening to them when they explain what obstacles they face in the online retail space is the best homework we do. We ask a lot of questions, and then we listen to answers, especially about what kind of tools companies...

Amazon and Nike: A Marriage Made for Male Millennials

Just last week, Nike and Amazon announced a mega partnership. If you missed the news: an analyst at Goldman on Wednesday hinted that Nike is considering selling its products directly on Amazon. Nike was previously only available on the retail giant’s platform through third-party sellers. On the heels of Amazon’s multitude of recent moves, this alignment points to the company’s Prime Wardrobe...

Amazon and Whole Foods: Hype vs. Facts

Moments like this are rare in our business: last week, even in an era full of dramatic news cycles, nothing garnered more attention than Amazon’s acquisition of Whole Foods.

Amazon May Decide How You Buy Groceries

The story of the day, and maybe one of the most important of 2017, is that Amazon just agreed to purchase Whole Foods for $13.4 billion. This comes in the wake of Whole Foods’ investors looking for some leadership changes, namely because of dipping market share and plummeting stock prices. Amazon agreed to pay $42/share (a nice 27% boost from its current trading value) and, for now, will keep ...

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