While St. Patrick's Day may not be the biggest earner in terms of U.S. holidays (depending on what source you check, it’s typically ranked last after all the biggies, like Mother’s Day, Halloween and Valentine’s Day), it still brings in a nothing-to-be-sneezed-at $5-plus billion annually.
Back in October of last year, we put together a piece about Clorox and its CMO, Eric Reynolds, on how the company was shifting its marketing practices to compete in an increasingly digital world (read the entire story here.) He explained in an interview with Digiday that he was bringing all of the company’s agencies and internal marketing divisions under a single umbrella, and refocusing...
Valentine’s Day in terms of overall spending ranks fourth annually after the holiday season, and Mother’s Day (still #2). This year, according to the NRF, it will rack up an impressive $19.6 billion in revenue, impressive considering that it dipped down to $16B in 2007. The day represents a drop in the bucket compared to the staggering holiday spending totals, but it still deserves thoughtful...
When it comes to online shopping, Millennials hold all the proverbial cards. They average the highest internet usage every month, and, according to Goldman Sachs, they are the savviest shopping generation in U.S. history with 57% of them comparing prices in store to online product info.
Valentine's Day is next week and as a consumer: you either love or hate it. As a retailer or a brand: you’ve got to cozy up to it and grab those eyeballs while you can. We put together some info we thought might help. Enjoy!
While there are some trends that are so obvious they don’t need mentioning (Mobile shopping will increase! Companies and consumers will use social media platforms for eCommerce a lot more!) there are others that we’re following that are just as intriguing and not as widely covered.
Bricks to Clicks: Chapter Nine Summary
In our ninth (and final) post in our “Bricks to Clicks” summary series, (you can read our last post HERE), we’re talking about chapter nine of Content Analytics founder and CEO David Feinleib’s book Bricks to Clicks: Why Some Brands Will Thrive in E-Commerce and Others Won't.
As more and more shoppers turn to the web or a mobile device as their primary shopping outlet, they rely increasingly on what they read online. Brands and sellers are learning that they need to invest as much time, energy and resources into the quality of their product pages as they do every other aspect of product development.
The Content Analytics platform does many things and solves many data and content management problems for eCommerce. If you think of our cloud-based solution as a bridge between brands and retailers and note our history of working with many of the largest of both, you can come to understand and appreciate the unique knowledge base that gives us in a variety of areas.