Marketing Blog

Author: Content Analytics

Transforming into an E-Commerce Success

Bricks to Clicks: Chapter One Summary

One of the driving questions we ask ourselves, and our clients, at Content Analytics is: what does success for brands look like in the 21st century? We know (and they do, too) that leveraging e-commerce is how all sellers need to transform their organizations if they’re going to survive. Our founder and CEO, David Feinleib, has focused his career on the...

Target Lowers Prices on Everyday Items to Keep Guests Happy – And Loyal

The financial woes for the once dominant big box brand appear to have gone from bad to worse. On September 16, Reuters filed a story stating that the beleaguered brick and mortar store “is working to put together a loan to fund its operations in a potential bankruptcy filing that could come before the holiday sales season, according to people familiar with the matter.”

Toys ‘R’ Us Faces Bankruptcy Filing

The financial woes for the once dominant toy retailer appear to have gone from bad to worse. On September 16, Reuters filed a story stating that the beleaguered brick and mortar store “is working to put together a loan to fund its operations in a potential bankruptcy filing that could come before the holiday sales season, according to people familiar with the matter.”

Fast, Automated Item Setup: Yes, it's Really That Easy

The holidays are coming. From early November until January 1, the industry takes part in an annual marathon that really starts now. Big prep for the busiest buying season begins in August, and, just like last year, and the year before that: you never have as much time as you think you do.

Responses to Amazon Lowering Whole Food Prices That We Love

Today, Amazon broke the Internet when it announced that it was reducing list prices at recently-acquired Whole Foods by upwards of 40%. (Insert your own Whole Paycheck joke here.) Amazon also recently announced that it would offer perks to Prime members (which, as of this posting, have only been alluded to and not officially outlined as of yet).

Creative Retailers: Leading the Way to a New Era

For those of you who have been following along at home (or, more likely, work), we’ve been talking a lot about the so-called retail apocalypse. Yes, there have been a lot of stores that are failing, and while online retail is a huge contributor, it’s far from the only one. We’ve also pointed out that aggressive and creative brand strategies are necessary for survival.

5 Best Practices for Getting Your Product Pages Ready for the Holidays

August is the month to get prepared for the busy holiday shopping season. Here’s one thing we know: consumers are looking for you and your products. We also know that if you adopt the “set it and forget it” philosophy of eCommerce: shoppers won’t find your products even when they’re looking.

July Numbers: Retail Sales Boosted By Online Retail

This week, retailers had a moment to rejoice when overall consumer spending in the retail sector was up by 0.6%, the biggest jump of the year, and showing a 4.2% increase from this time last year. Not bad from an industry that’s been plagued by high-profile bankruptcies and notable consolidations.

Online and Physical Retail: No, They are NOT Mutually Exclusive

While we all have to remain pragmatic about the continued unraveling of some national retail stores: it’s completely unrealistic to assume that physical retail is in an unavoidable, inevitable death spiral (also: it’s not). Payless Shoes just announced that it’s emerging from bankruptcy.  Despite the gloom and doom headlines, not all physical stores are buckling under Amazon’s online heft. In...

It’s Time to Reassess Your Online Strategy

Big brands come and go, and they always have. What’s happening in retail right now, however, only happens once in a generation. We’ve been saying for a while that, in the online retail space: surviving is the new winning. This is especially true for single-channel retailers, like battered (and once beloved) clothing seller J. Crew.

As Walmart and Amazon continue to make aggressive...

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