Marketing Blog

Author: David Feinleib

Content Analytics - Must Have Capabilities

After my most recent blog post, How to Launch 100 New Features a Week and Still Sleep at Night, more than a few people asked me of all those features, which one was my favorite.

How Sport Squad Accelerates Their eCommerce Sales with Content Analytics

If you’ve ever played a game of Ping Pong, Foosball or Air Hockey, you’ve probably played on a Sport Squad table. Recently I was on a call with Sport Squad’s business analyst. I came away extremely impressed by the company’s knowledge of and sophistication when it comes to eCommerce.

Why Including This Piece of Information in Product Pages Is Brilliant

When you’re in the business of helping brands sell more online, every detail of a product page stands out. That’s why, when we saw an interesting new piece of information on Amazon's product pages, we knew it was a brilliant move.

How to Solve Product Content’s Last Mile Problem

Building on one of my previous posts, “You Can’t Just Drop Your Content Off At The Dock,” I wanted to go into a bit more detail about the last mile problem when it comes to product content—and how the Content Analytics platform can help you solve it.

10 Essential Factors That Drive eCommerce Brand Success

Just as you wouldn’t drive a car without a speedometer, fly a plane without an altimeter, or go scuba diving without a depth gauge, it simply doesn’t make sense to take action in eCommerce without the right set of digital shelf monitoring capabilities in place to tell you how you’re doing. 

And just as an altimeter isn’t much use without an airplane, a speedometer isn’t much use without gas...

How to Launch 100 New Features a Week - And Still Sleep at Night

100 new features a week is a lot.

No doubt about it.

But when you work in eCommerce, things move at light speed. That means we need to move ultra-fast while keeping quality high.

You Can’t Just Drop Your Content Off at the Dock

Streamlining Workflows and Updating Content

The other day, I was on a call with one of our largest customers. They are among the very largest CPG companies in the world. (In fact, they may very well be the largest.) They’ve evaluated every product, met with every company.

New Industry First: Content Health Optimizer

From The Company That Invented Content Health Scoring for Walmart

Content Analytics is the industry standard when it comes to Content Health Scorecards. As a result, we have more knowledge than almost anyone about how to optimize your Content Health—on Amazon, Target and Walmart.

10 Laws of Product Content

By David Feinleib

Founder and CEO

 

In order to maximize eCommerce sales, brands need to understand and implement these core product content principles that increase search visibility, customer awareness, and, ultimately, conversions.

Winning on Walmart

By David FeinleibFounder and CEO

 

Over the past few years, we’ve been fortunate to work with a number of Walmart’s largest suppliers and grow their eCommerce businesses.

Our relationship with Walmart.com began in 2014, working with them to analyze product pages and provide suggestions as to how to improve online content. We soon added Content Service Provider (CSP) capabilities (prior to the...

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