Here’s the thing they don’t tell you about parenting and eCommerce.
If you haven’t read it, Bloomberg’s recent article Amazon’s Clever Machines Are Moving From the Warehouse to Headquarters is a must-read on the future of the business of E-Commerce.
Since its founding in 2004, content26 has distinguished itself as a leading creator of search optimized-content for Amazon, Walmart and other online retailers. That's why we're excited to partner with content26 to bring their content creation services to Content Analytics clients.
After my most recent blog post, How to Launch 100 New Features a Week and Still Sleep at Night, more than a few people asked me of all those features, which one was my favorite.
If you’ve ever played a game of Ping Pong, Foosball or Air Hockey, you’ve probably played on a Sport Squad table. Recently I was on a call with Sport Squad’s business analyst. I came away extremely impressed by the company’s knowledge of and sophistication when it comes to eCommerce.
When you’re in the business of helping brands sell more online, every detail of a product page stands out. That’s why, when we saw an interesting new piece of information on Amazon's product pages, we knew it was a brilliant move.
Building on one of my previous posts, “You Can’t Just Drop Your Content Off At The Dock,” I wanted to go into a bit more detail about the last mile problem when it comes to product content—and how the Content Analytics platform can help you solve it.
Just as you wouldn’t drive a car without a speedometer, fly a plane without an altimeter, or go scuba diving without a depth gauge, it simply doesn’t make sense to take action in eCommerce without the right set of digital shelf monitoring capabilities in place to tell you how you’re doing.
And just as an altimeter isn’t much use without an airplane, a speedometer isn’t much use without gas...
100 new features a week is a lot.
No doubt about it.
But when you work in eCommerce, things move at light speed. That means we need to move ultra-fast while keeping quality high.
Streamlining Workflows and Updating Content
The other day, I was on a call with one of our largest customers. They are among the very largest CPG companies in the world. (In fact, they may very well be the largest.) They’ve evaluated every product, met with every company.