Marketing Blog

Author: David Feinleib

You Can’t Just Drop Your Content Off at the Dock

Streamlining Workflows and Updating Content

The other day, I was on a call with one of our largest customers. They are among the very largest CPG companies in the world. (In fact, they may very well be the largest.) They’ve evaluated every product, met with every company.

New Industry First: Content Health Optimizer

From The Company That Invented Content Health Scoring for Walmart

Content Analytics is the industry standard when it comes to Content Health Scorecards. As a result, we have more knowledge than almost anyone about how to optimize your Content Health—on Amazon, Target and Walmart.

10 Laws of Product Content

By David Feinleib

Founder and CEO

 

In order to maximize eCommerce sales, brands need to understand and implement these core product content principles that increase search visibility, customer awareness, and ultimately, conversions.

Winning on Walmart

By David FeinleibFounder and CEO

 

Over the past few years, we’ve been fortunate to work with a number of Walmart’s largest suppliers and grow their eCommerce businesses.

Our relationship with Walmart.com began in 2014, working with them to analyze product pages and provide suggestions as to how to improve online content. We soon added Content Service Provider (CSP) capabilities (prior to the...

Have It, Find It, Display It, Price It, Deliver It

By David FeinleibFounder and CEO

Because we work with many of the largest CPG/FMCG suppliers, many of our partners preview their annual eCommerce business plans to us so our team has an opportunity to provide input. This year, one of the themes we’re seeing in the Walmart/Jet ecosystem is a broader incorporation of Walmart’s Customer Value Index (CVI), better known as “The 5 Its”, in annual...

Why Brands Are Tired of eCommerce Point Solutions

I wasn’t surprised to see just how packed #Shoptalk was this year. The eCommerce space is clearly heating up; last year the crowd was half this size. I’m guessing that next year, the crowd will be twice what it was in 2018.

Mattel and Content Analytics: Finding Success Together

Our team has been working with one of the largest toy companies in the world – Mattel – to help them overcome some fundamental challenges that every brand faces online: improving their overall content health, lowering out of stock rates, and streamlining third-party sales channels. This year, things have been heading in a very positive direction for the stalwart brand, so much so that ...

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