Marketing Blog

Author: David Feinleib

Have It, Find It, Display It, Price It, Deliver It

By David FeinleibFounder and CEO

Because we work with many of the largest CPG/FMCG suppliers, many of our partners preview their annual eCommerce business plans to us so our team has an opportunity to provide input. This year, one of the themes we’re seeing in the Walmart/Jet ecosystem is a broader incorporation of Walmart’s Customer Value Index (CVI), better known as “The 5 Its”, in annual...

Why Brands Are Tired of E-Commerce Point Solutions

I wasn’t surprised to see just how packed #Shoptalk was this year. The eCommerce space is clearly heating up; last year the crowd was half this size. I’m guessing that next year, the crowd will be twice what it was in 2018.

Mattel and Content Analytics, Inc.: Finding Success Together

Our team has been working with one of the largest toy companies in the world – Mattel – to help them overcome some fundamental challenges that every brand faces online: improving their overall content health, lowering out-of-stock rates, and streamlining third-party sales channels. This year, things have been heading in a very positive direction for the stalwart brand, so much so that ...

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