Marketing Blog

Author: Kenji Gjovig

Best Practices from the Target Item and Product Content Supplier Summit

By Kenji GjovigVP Partnerships & Business Development

 

Last week I wrote about Target’s Item & Product Content Summit that was held in Minneapolis in late Feb (read here). It is exciting for Content Analytics to partner with a leading omnichannel retailer like Target. They are making press-worthy, creative and strategic decisions to compete in the increasingly digital world. (We wrote about...

Dispatches from the Target Item and Product Content Supplier Summit

By Kenji Gjovig

VP Partnerships & Business Development

Thoughts from our VP on 2017 and Winning in 2018

Last week: we shared our thoughts about the trends and stories that will shape and change retail in 2018. Why stop there? Content Analytics’ VP of Partnerships and Business Development Kenji Gjovig shares his thoughts on the stories and developments that shaped 2017 and what we should all be paying attention to this year.

VendorSCOR™ Elevates Content Quality for Retailers, Vendors, and Shoppers

By Kenji Gjovig,VP Partnerships & Business Development

At Content Analytics, we strive to address the interests and concerns of all constituents of the eCommerce ecosystem. Our founder and CEO built what is now one of the most robust and adaptable KPI dashboards in the marketplace by spending time in the literal trenches at Walmart. There, he learned that the challenges facing both large...

Why Monitor A Problem If You Don’t Fix It?

A few weeks ago, I was watching TV with my kids on a Friday night. A commercial started playing and for some reason I watched it instead of looking at product pages for our customers on jet.com (you know, to give our spiders a break).

Why is Walmart Buying eCommerce Retailers at a Record Clip?

Minutes after the news leaked that Walmart had acquired Moosejaw, a quirky outdoor retailer in the Midwest with ten stores and known for their online presence, I got a call from a reporter who was trying to get a jump on the story. She asked me one simple question: Why is Walmart trying to buy market share with their eCommerce acquisitions? I told her she was thinking about it the wrong way....

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