Dorel, leading manufacturer of home and juvenile goods, knew they needed to work with a standard-bearer for content management, online eCommerce measurement, and workflow solutions. The Dorel team partnered with Content Analytics, the industry’s only end to end content management, monitoring, and online product management tool based on the platform’s flexibility to deliver quick, measurable, and meaningful impacts.
“Walking the digital aisle across a growing assortment of products would be inefficient without this platform. Content Analytics delivers a fast path to actionable insights.”
David Lewis, Site Experience Director, Dorel
The results speak for themselves. In less than two months, Dorel saw an uptick in their online business that led to an eye-popping 380% ROI, 28% improvement in online product availability, and automation that increased productivity and efficiency across their entire eCommerce suite.
Using Content Analytics content health and product management tools, their content quality jumped a staggering 146% in the same time period, leading to more business, happier customers, and a premium online sales experience.
About Dorel Industries: https://www.dorel.com/eng/corporate-profile