When it comes to product content, creating the right content can be as hard as organizing and updating that content on retailer websites. Now with partners like Pixlee, we make finding and creating the right content from within our Master Catalog easy too.
Over the last few years, we've had the privilege of helping many of the world's largest brands organize their eCommerce product catalogs and the content that goes with those products. Many of those brands have used our platform to update their content on Amazon, Target, Walmart and other major retailer sites.
Those same brands have told us they would like easier and more integrated access to resources that can provide them with product copy, images and videos.
After meeting with a number of companies in the market, Pixlee quickly caught our attention due to their brand focus and quality content. What's so great about Pixlee's offering is that it complements existing brand assets with photos and videos from real people to tell a brand's authentic story.
With our new partner capability, Content Analytics clients can easily request content from Pixlee and access that content directly from within their Content Analytics Master Catalog.
We asked Kyle Wong, CEO of Pixlee, for his thoughts and here's what he shared with us: "More and more brands want direct access to unique, authentic product imagery and videos. We're excited to bring Pixlee's industry-leading User Generated Content to Content Analytics clients."
To learn more about how to access Pixlee from within Content Analytics, please contact us via the button below.