How to Build “Add to Cart” Into Your Rich Media Product Content

How to Build “Add to Cart” Into Your Rich Media Product Content

Including an “Add to Cart” button in your rich media marketing content gives shoppers a direct path to buy your product. Now Content Analytics makes it fast and easy to add an “Add to Cart” button to your rich media marketing content.

Rich media marketing content usually appears below the fold on product detail pages.

Once the shopper scrolls down, you don’t want them to have to scroll back up to find the “Add to Cart” button. That’s why including an Add to Cart button directly into your rich media marketing content is so powerful.

Here’s what it looks like live on the item page:

 

add_to_cart3

 

Adding an Add to Cart button using Content Analytics

Adding an Add to Cart button to your rich media marketing content is easy using Content Analytics.

Simply go to the Rich Media section of the Master Catalog and click the Add to Cart icon:

addbutton-1

 

The editor will insert the button into your content:

addtocart_button
 

Once published, the button will be live on the retailer’s PDP page.

When the shopper clicks on the button on the retailer’s site, the item will automatically be added to the cart: 

addtocart_page

 

It's as easy as that!

 

To learn more about adding an “Add to Cart” button to your item pages on Walmart.com, please contact us using the button below.

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