Marketing Blog

Best Practices from the Target Item and Product Content Supplier Summit

By Kenji GjovigVP Partnerships & Business Development


Last week I wrote about Target’s Item & Product Content Summit that was held in Minneapolis in late Feb (read here). It is exciting for Content Analytics to partner with a leading omnichannel retailer like Target. They are making press-worthy, creative and strategic decisions to compete in the increasingly digital world. (We wrote about...

Are your eCommerce Pages Ready for St. Patrick’s Day?

While St. Pat’s may not be the biggest earner in terms of U.S. holidays (depending on what source you check, it’s typically ranked last after all the biggies, like Mother’s Day, Halloween and Valentine’s Day), it still brings in a nothing-to-be-sneezed-at $5-plus billion annually.

Dispatches from the Target Item and Product Content Supplier Summit

By Kenji GjovigVP Partnerships & Business Development

Brick to Clicks Successes: Lessons from Clorox

Back in October of last year, we put together a piece about Clorox and its CMO, Eric Reynolds, on how the company was shifting its marketing practices to compete in an increasingly digital world (read the entire story here.) He explained in an interview with Digiday that he was bringing all of the company’s agencies and internal marketing divisions under a single umbrella, and refocusing...

Valentine’s Day Data Roundup

Valentine’s Day in terms of overall spending ranks fourth annually after the holiday season, and Mother’s Day (still #2). This year, according to the NRF, it will rack up an impressive $19.6 billion in revenue, impressive considering that it dipped down to $16B in 2007. The day represents a drop in the bucket compared to the staggering holiday spending totals, but it still deserves thoughtful...

Millennials: Shopping the Way into the Future

When it comes to online shopping, Millennials hold all the proverbial cards. They average the highest internet usage every month, and, according to Goldman Sachs, they are the savviest shopping generation in U.S. history with 57% of them comparing prices in store to online product info.

How Do People Search on Valentine's Day? [infographic]

Valentine's Day is next week and as a consumer: you either love or hate it. As a retailer or a brand: you’ve got to cozy up to it and grab those eyeballs while you can. We put together some info we thought might help. Enjoy!

How Data Management and Content Will Lead the Way in 2018

We’ve been talking about 2018, and what we think the big stories are going to be this year. You can read our first post here and our second, with insights and some pretty fantastic wisdom (along with his signature humor) from our VP of Business Development Kenji Gjovig, here.

Thoughts from our VP on 2017 and Winning in 2018

Last week: we shared our thoughts about the trends and stories that will shape and change retail in 2018. Why stop there? Content Analytics’ VP of Partnerships and Business Development Kenji Gjovig shares his thoughts on the stories and developments that shaped 2017 and what we should all be paying attention to this year.


Thoughts on 2017

My first thought about last year was about the...

Five eCommerce Trends We're Following in 2018

While there are some trends that are so obvious they don’t need mentioning (Mobile shopping will increase! Companies and consumers will use social media platforms for e-commerce a lot more!)  there are others that we’re following that are just as intriguing and not as widely covered.

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