Marketing Blog

Brands: You Can Survive and You Can Win

You can’t go online today without seeing another tragic story about the demise of a once stalwart brand. Brands, particularly fashion brands that hit their peaks in the early 00s, have been taking it hard. Retail has always been competitive, but as the habits of shoppers, particularly millennials, shift and change, the landscape is changing with it.

We Can’t Blame the Internet Alone for the Retail Apocalypse

There’s no question that online sales have cut into physical retail. In 2016, Forrester reported that online buying jumped to $110 billion during November and December, a 13% increase from 2015. During the same period, physical stores clearly did not have nearly the same good news as more and more consumers flock to online sellers to do more than just their holiday shopping.

Brands: Your Ammunition Against the Online Price Wars

In March, this piece in Recode about the price war between Amazon and Walmart caught our eye. This quote in particular cuts right to the pain point that many brands and sellers are still feeling right now:

Content Analytics' First Mover Report: See Your Pricing the Exact Same Way the Retailers Do.

 Content Analytics' First Mover Report Levels the Playing Field.

There is no greater market research tool than pure observation. Watching our customers manage big problems and listening to them when they explain what obstacles they face in the online retail space is the best homework we do. We ask a lot of questions, and then we listen to answers, especially about what kind of tools companies...

Gone Grill: The Online Traits of Best-Selling BBQ Grills

In a recent post, ShelfRank™ “content health scores” was discussed and how brands’ scores correspond to online conversion. In response to our post, we received a lot of smart and insightful questions, ranging from the curious (“which items go into ShelfRank?”) to the not-so-subtle (“tell me exactly how many photos I need on my product page”).To answer these questions, we did another deep dive...

Amazon and Nike: A Marriage Made for Male Millennials

Just last week, Nike and Amazon announced a mega partnership. If you missed the news: an analyst at Goldman on Wednesday hinted that Nike is considering selling its products directly on Amazon. Nike was previously only available on the retail giant’s platform through third-party sellers. On the heels of Amazon’s multitude of recent moves, this alignment points to the company’s Prime Wardrobe...

Amazon and Whole Foods: Hype vs. Facts

Moments like this are rare in our business: last week, even in an era full of dramatic news cycles, nothing garnered more attention than Amazon’s acquisition of Whole Foods.

Amazon May Decide How You Buy Groceries

The story of the day, and maybe one of the most important of 2017, is that Amazon just agreed to purchase Whole Foods for $13.4 billion. This comes in the wake of Whole Foods’ investors looking for some leadership changes, namely because of dipping market share and plummeting stock prices. Amazon agreed to pay $42/share (a nice 27% boost from its current trading value) and, for now, will keep ...

Bricks to Clicks Podcast: eCommerce & Amazon Expert, Melissa Burdick

In this episode, David talks with eCommerce & Amazon expert and consultant, Melissa Burdick. Listen to Melissa talk about the challenges that some large brands have with the transition from offline to online and what they can do to start winning online. Dave and Melissa also discuss the current Amazon price war, ways to structure your organization for eCommerce success, and what retailers are...

eCommerce Content Rankings (Father's Day Edition): Which Power Tool Brands Are In The ShelfRank™ Top 5?

eCommerce has challenged brand managers in almost every category, and power tools are no exception. Brands now market in both offline and online channels to an ever-widening range of consumers – from the “truly handy” to the “YouTube handy.” In eCommerce, this means providing online retailers with accurate, detailed content for the former, while offering pretty pictures and safety warnings for...

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