Marketing Blog

Make Your Products Stand Out with Content26 and Content Analytics

Since its founding in 2004, content26 has distinguished itself as a leading creator of search optimized-content for Amazon, Walmart and other online retailers. That's why we're excited to partner with content26 to bring their content creation services to Content Analytics clients.

 

GDSN Support from Content Analytics

Content Analytics has always been a leader when it comes to connecting directly from our Product Information Management (PIM) system to eCommerce retailers. Direct connections give us the ability to deliver product descriptions, images and videos from brands to retailers. And more recently, with our rich media support, we can host and deliver marketing content, interactive content like Buy...

Utilize User-Generated Content with Pixlee and Content Analytics Partnership

When it comes to product content, creating the right content can be as hard as organizing and updating that content on retailer websites. Now with partners like Pixlee, we make finding and creating the right content from within our Master Catalog easy too.

ReviewSCOR: Category Benchmarking for Reviews

Earlier this month, we introduced ContentSCOR. ContentSCOR combines our industry-leading, content quality scoring with competitive reporting to give context to content assessments.

The Latest Scoop: Where To Find The Best Ice Cream Assortment This Summer

Right after we published our Beer Assortment post, I happened to be on a call with an executive at one of the world's largest CPG companies.

Content Analytics - Must Have Capabilities

After my most recent blog post, How to Launch 100 New Features a Week and Still Sleep at Night, more than a few people asked me of all those features, which one was my favorite.

How Mattel Accelerated Item Setup Time on Walmart.com by More Than 300% [Case Study]

Every year, Mattel, the world’s largest toy maker, sets up thousands of new items on Walmart.com. Historically, new item setup (the process of submitting new items to the retailer and pushing them live) was an extremely time-consuming and manual process, as well as one that was hard to monitor and fulfill.

Introducing ContentSCOR: Content Quality Competitive Benchmarking

For a number of years, we’ve been the industry standard when it comes to reporting on Content Quality. We’ve measured Content Quality based on best practices we defined in partnership with the industry’s leading retailers. But we wanted to take our Content Quality scoring to the next level.

eCommerce Study: Where to Find the Best Beer Assortment This Summer

Summer is around the corner and with that comes long weekends and hopefully some time away from the computer. To help you get ready, we used our newly launched Geo Reporting module to figure out where the best places are to buy beer.

How Sport Squad Accelerates Their eCommerce Sales with Content Analytics

If you’ve ever played a game of Ping Pong, Foosball or Air Hockey, you’ve probably played on a Sport Squad table. Recently I was on a call with Sport Squad’s business analyst. I came away extremely impressed by the company’s knowledge of and sophistication when it comes to eCommerce.

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