Marketing Blog

60 Days with Content Analytics - Dream on Me Sees Significant Online Improvements [Case Study]

“Using Content Analytics, we significantly improved efficiency in reporting tactics and eCommerce review.”

Jenny Ambrose, eCommerce Sales Manager, Dream On Me

Leading baby and children’s goods supplier, Dream on Me, like many brands, faced significant challenges managing their online product portfolio. Manual, time-consuming practices were cutting into their team’s valuable sales and marketing...

Have It, Find It, Display It, Price It, Deliver It

By David FeinleibFounder and CEO

Because we work with many of the largest CPG/FMCG suppliers, many of our partners preview their annual eCommerce business plans to us so our team has an opportunity to provide input. This year, one of the themes we’re seeing in the Walmart/Jet ecosystem is a broader incorporation of Walmart’s Customer Value Index (CVI), better known as “The 5 Its”, in annual...

Why Brands Are Tired of eCommerce Point Solutions

I wasn’t surprised to see just how packed #Shoptalk was this year. The eCommerce space is clearly heating up; last year the crowd was half this size. I’m guessing that next year, the crowd will be twice what it was in 2018.

Walmart Names Content Analytics as a Premier Content Service Provider

At Content Analytics, we enjoy partnerships with some of the world’s biggest retailers, including Walmart. Content Analytics has been one of Walmart’s strategic content partners since the beginning of both our platform and the launch of the retailer's Content Service Provider (CSP) program. We forged our first version of our dashboard in Walmart’s conference rooms, and the result is a unique...

Analysis: 2018 Easter Shopping Season

While it doesn’t compare to the holiday season, Easter is still a big spending holiday for U.S. consumers. As those pink, blue, and yellow-themed displays are already filling the store aisles, we thought it was the ideal time to talk about how online retailers can get into the Easter game and capture some significant revenue before we head into summer.

Case Study: Dorel Industries Enjoys 60-Day 380% ROI using Content Analytics eCommerce Management Platform

Dorel, leading manufacturer of home and juvenile goods, knew they needed to work with a standard-bearer for content management, online eCommerce measurement, and workflow solutions. The Dorel team partnered with Content Analytics, the industry’s only end to end content management, monitoring, and online product management tool based on the platform’s flexibility to deliver quick, measurable,...

Content Analytics' Geo-Tracking for Click and Collect Report

Empowering Brands to Capture Every Online Revenue Opportunity

More than ever, shoppers are turning to the convenience and speed of buying online and picking up in store (BOPIS).

72% of consumers have experimented with BOPISand 50% of Target’s online orders were fulfilled by a store this year.2

Best Practices from the Target Item and Product Content Supplier Summit

By Kenji GjovigVP Partnerships & Business Development

 

Last week I wrote about Target’s Item & Product Content Summit that was held in Minneapolis in late Feb (read here). It is exciting for Content Analytics to partner with a leading omnichannel retailer like Target. They are making press-worthy, creative and strategic decisions to compete in the increasingly digital world. (We wrote about...

Are your eCommerce Pages Ready for St. Patrick’s Day?

While St. Patrick's Day may not be the biggest earner in terms of U.S. holidays (depending on what source you check, it’s typically ranked last after all the biggies, like Mother’s Day, Halloween and Valentine’s Day), it still brings in a nothing-to-be-sneezed-at $5-plus billion annually.

Dispatches from the Target Item and Product Content Supplier Summit

By Kenji Gjovig

VP Partnerships & Business Development

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