Marketing Blog

Using Data to Experiment and Embrace the New Path to Purchase

Bricks to Clicks: Chapter Four Summary

In our fourth post in our “Bricks to Clicks” summary series, (you can read our last post HERE) this week, we’re talking about chapter four of Content Analytics' founder and CEO David Feinleib’s book Bricks to Clicks: Why Some Brands Will Thrive in E-Commerce and Others Won't.

Framebridge and Target: A Lesson in Online Brand Positioning

Framebridge has already disrupted the conventional picture framing business with its affordable, quick, online framing service. They’re not stopping there. To reach more customers, the site has announced a new partnership with Target, creating an exclusive collection and microsite for Target customers.

Niche Sellers Outperform Major E-Tailers in Halloween Search Results

 
Guest post by Houston Jayne. Originally appeared at SKURank. 
 

Consumers Love Halloween!

Over 179 million Americans partake in Halloween festivities and most shop by mid-October. For 2017, Halloween spending is expected to reach $9.1 Billion!

Content Analytics Dashboard: Data-Driven Insights for Brands, Retailers, and Sellers

Bricks to Clicks: Chapter Three Summary

In our third post in our “Bricks to Clicks” summary series, (you can read our last post HERE) this week, we’re talking about chapter three of Content Analytics' founder and CEO David Feinleib’s book Bricks to Clicks: Why Some Brands Will Thrive in E-Commerce and Others Won't.

Clorox: Using Speed and Insight to Become a Bricks to Clicks Success Story

The Clorox Company manufactures some of the most recognizable household cleaning products. Even with their brand dominance, the company isn’t taking anything for granted, let alone its future. Since 2013, the company’s “2020” strategy has included an aggressive digital sales and marketing tactics, all while planning to move as many products on the virtual shelf as it has historically in...

Reforming the Organization: The Power of Content in E-Commerce

Bricks to Clicks: Chapter Two Summary

Our second post in our “Bricks to Clicks” series (read the first one HERE),  we cover chapter two of Content Analytics' founder and CEO David Feinleib’s book Bricks to Clicks: Why Some Brands Will Thrive in E-Commerce and Others Won't.

5 Ways Sellers Should Blend Online and Brick and Mortar Shopping

When Amazon opened its virtual doors over 20 years ago as an online bookstore, no single analyst at the time could have predicted just how much the seller would disrupt the entire retail ecosystem. Their initial success is completely logical. It makes perfect sense that Amazon could replace the corner bookseller. Its recommendation algorithms, online reviews, and page previews all but replaced...

Trick or Treat? Get Ready for Halloween!

The NRF predicts that consumers will spend $9.1 billion on Halloween this year. Officially seen as the start of the holiday spending season, retailers both in person and online are readying their storefronts and promotions for October 31.

Transforming into an E-Commerce Success

Bricks to Clicks: Chapter One Summary

One of the driving questions we ask ourselves, and our clients, at Content Analytics is: what does success for brands look like in the 21st century? We know (and they do, too) that leveraging e-commerce is how all sellers need to transform their organizations if they’re going to survive. Our founder and CEO, David Feinleib, has focused his career on the...

Target Lowers Prices on Everyday Items to Keep Guests Happy – And Loyal

The financial woes for the once dominant big box brand appear to have gone from bad to worse. On September 16, Reuters filed a story stating that the beleaguered brick and mortar store “is working to put together a loan to fund its operations in a potential bankruptcy filing that could come before the holiday sales season, according to people familiar with the matter.”

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