Marketing Blog

eCommerce Playbook for Brands: How to Win in eCommerce

eCommerce is growing at an alarming rate and many brands have limited eCommerce presence. By using certain best practices, they can quickly establish strong positions online.

Content Analytics Launches New Feature that Gives Brands Visibility into How They Measure Up to Their Competition Online

Content Analytics, Inc, a leader in eCommerce management for brands and retailers, announces today the release of Competitive Insights, a new component within their end-to-end eCommerce management platform. Competitive Insights gives brands actionable information on how they are performing relative to their competition online.

Why is Walmart Buying eCommerce Retailers at a Record Clip?

Minutes after the news leaked that Walmart had acquired Moosejaw, a quirky outdoor retailer in the Midwest with ten stores and known for their online presence, I got a call from a reporter who was trying to get a jump on the story. She asked me one simple question: Why is Walmart trying to buy market share with their eCommerce acquisitions? I told her she was thinking about it the wrong way....

What is content quality? Why does it play a critical role in eCommerce retail?

Shopping for an item online or via a mobile device is very different than purchasing an item in-store. The potential online advantages – convenience, choice, and price – must be matched with the disadvantages that come with the sensory deprivation of the eCommerce experience.

Walmart's New Content Initiative: Good or Bad News for Suppliers?

If you haven’t heard already, Walmart just announced a new content initiative looking to “build a transparent, global product catalog of all items that can be potentially transacted within the Walmart ecosystem,” according to Ram Rampalli, Senior Director and Chief Content Evangelist at Walmart Global eCommerce. “The Walmart catalog now exceeds 23 million items and we want every supplier to have...

Walmart’s New eCommerce Content Initiative and What It Means For You

Walmart’s vision for growth. According to Ram Rampalli, Senior Director and Chief Content Evangelist at Walmart Global eCommerce, “Walmart continuously adds brands to our API every week, and the sheer volume of this project alone called for organization on all levels.”

Content Analytics Recognized in the Silicon Review's 50 Smartest Companies of the Year

SAN FRANCISCO, Oct. 25, 2016 /PRNewswire/ -- The Silicon Review, an online and print publication for business and technology professionals, has ranked Content Analytics as one of the 50 Smartest Companies of the Year.

Content Analytics Smashes The Land Speed Record For Content Updates on Walmart.com

[embed]https://www.youtube.com/watch?v=wzIf2iUYyiU[/embed]

The E-commerce Engine is Revving. Can Retailers and Brands Gear Up to Compete?

According to eMarketer, consumers are leading nothing short of a buying revolution. U.S. online sales are expected to grow to more than $300B this year alone. And that growth is expected to continue for the foreseeable future.

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