eCommerce is growing at an alarming rate and many brands have limited eCommerce presence. By using certain best practices, they can quickly establish strong positions online.
Content Analytics Launches New Feature that Gives Brands Visibility into How They Measure Up to Their Competition Online
Content Analytics, Inc, a leader in eCommerce management for brands and retailers, announces today the release of Competitive Insights, a new component within their end-to-end eCommerce management platform. Competitive Insights gives brands actionable information on how they are performing relative to their competition online.
Minutes after the news leaked that Walmart had acquired Moosejaw, a quirky outdoor retailer in the Midwest with ten stores and known for their online presence, I got a call from a reporter who was trying to get a jump on the story. She asked me one simple question: Why is Walmart trying to buy market share with their eCommerce acquisitions? I told her she was thinking about it the wrong way....
Shopping for an item online or via a mobile device is very different than purchasing an item in-store. The potential online advantages – convenience, choice, and price – must be matched with the disadvantages that come with the sensory deprivation of the eCommerce experience.
If you haven’t heard already, Walmart just announced a new content initiative looking to “build a transparent, global product catalog of all items that can be potentially transacted within the Walmart ecosystem,” according to Ram Rampalli, Senior Director and Chief Content Evangelist at Walmart Global eCommerce. “The Walmart catalog now exceeds 23 million items and we want every supplier to have...
Walmart’s vision for growth. According to Ram Rampalli, Senior Director and Chief Content Evangelist at Walmart Global eCommerce, “Walmart continuously adds brands to our API every week, and the sheer volume of this project alone called for organization on all levels.”
SAN FRANCISCO, Oct. 25, 2016 /PRNewswire/ -- The Silicon Review, an online and print publication for business and technology professionals, has ranked Content Analytics as one of the 50 Smartest Companies of the Year.
According to eMarketer, consumers are leading nothing short of a buying revolution. U.S. online sales are expected to grow to more than $300B this year alone. And that growth is expected to continue for the foreseeable future.