PepsiCo and Content Analytics Partner to Increase Digital Shopper Engagement [Case Study]

PepsiCo and Content Analytics Partner to Increase Digital Shopper Engagement [Case Study]

Product Content Management System Supports Rapid eCommerce Growth

As consumer shopping behaviors continue to evolve, PepsiCo, one of the world’s leading food and beverage companies, has led the way in driving digital shopper engagement. At Content Analytics, we’re honored to be able to support PepsiCo in their success through their use of our product content management platform.


“Building trust with our consumers requires us to deliver the best brand experience online. Content Analytics gives us the capabilities we need to accomplish that.”

-Michal Geller, SVP of Global eCommerce Marketing and Product, PepsiCo


 

As they continue to scale their online growth, the eCommerce team at PepsiCo was looking to:

  • Deliver a consistent brand experience to their online shoppers
  • Reduce the number of manual steps required to update content across multiple retailers
  • Streamline and accelerate their eCommerce workflows

After an in-depth, comprehensive evaluation of the product content management systems currently available, PepsiCo chose Content Analytics due to our ability to meet all of their most important requirements, including quick product content updates; an agile long-term partner with in-depth experience in eCommerce; and a platform that is easy to use.


 “Content Analytics makes managing, updating and maintaining our digital content across our key retailer partners fast and easy.”

-Jared Taitel, eCommerce Marketing Manager, PepsiCo


 

In addition to implementing a scalable, repeatable workflow for product content updates, PepsiCo has also accelerated the time it takes to get new items setup and online from several months to under 48 hours, using the Content Analytics platform. This is just one of the many successes we’re honored to support PepsiCo in as they continue their rapid eCommerce growth.

 

To find out more about how PepsiCo is winning in eCommerce, please download the case study below.

Download Case Study

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