They say a picture’s worth a thousand words, and nowhere is that more true than when it comes to selling products online. Today’s shoppers are looking for clear, high resolution images of products they want to buy. With that in mind, here are three signs it’s time to update your product page images.
1. Your product images don’t appear on the retailer’s web site.
Hard as it is to believe that images would be missing from product pages, we’ve seen it happen hundreds, if not thousands of times, on safeway.com, walmart.com and even on amazon.com.
One brand we worked with spent millions of dollars launching a new product (ultimately generating tens of millions of dollars in additional revenue), only to find that certain eCommerce sites didn’t have images of their products. Months later, the problem still exists, but impacting different brands.
When we initially asked the retailer about the missing images, they told us that the images couldn’t actually be missing, because they were delivered directly from a provider they worked with.
The issue is—the images they'd been receiving weren’t coming directly from the manufacturers’ of the products, so they hadn't yet received imagery for the newly launched products.
We’ve also seen cases where images go live on an eCommerce site only to “fall off” the site days or weeks later. This happens due to system regressions in retailer platforms. Many retailer platforms were built a decade or more ago and have had many more systems built on top of them. With all those systems built on top of other systems, images and data fall out of the system from time to time.
No one wants product images to disappear from an eCommerce site--but they do. Fortunately, our site scanning and alerting technology identifies cases where images have fallen off a web site and send alerts to our clients when that happens. What's more, our system can even resubmit images to the retailer to get them live again.
2. Shoppers need a magnifying glass to view your product images.
Larger images have been shown to increase conversion rates by as much as 28%.
If you’re still working with images that look like they were taken with a disposable camera, it’s time to upgrade. That smartphone you're carrying around in your pocket? It can snap high resolution photos of eight megapixels to 12 megapixels or more.
With this kind of technology at your fingertips, there's really no reason not to have high resolution, high quality images of your products displayed everywhere.
3. Your return rates are higher than expected, eating into your sales.
If shoppers can't zoom in on your products and see them from multiple angles, there's a much greater chance that they'll receive an item that's different than what they expected.
A few examples of issues we've seen are:
- Poor lighting
- Limited numbers of photos
- Low resolution images
These product image issues will all drive up return rates. If you sell products online that come in multiple colors and sizes, you'll want to have product images specific to each size and color combination.
Online return rates are 20% on average, and during holiday shopping periods, they can grow to 30% and even as high as 50% for some categories. Simply put, you should do everything possible to help consumers know exactly what they're buying.
The great news about updating your product images is that with the technology available today, updating product images online is fast and easy. To find out more about getting great quality product images on Amazon, Walmart, Target, Kroger, and many other retailers, just contact us.