Marketing Blog

How to Monitor Reviews for Any Product on Amazon

It’s been said that more than 87% of shoppers read online reviews before making a purchase decision. That makes it absolutely critical to monitor reviews of your products when you’re selling on Amazon.com.

Brands and the Amazon Algorithm

If you haven’t read it, Bloomberg’s recent article Amazon’s Clever Machines Are Moving From the Warehouse to Headquarters is a must-read on the future of the business of E-Commerce.

The Fastest Way to Monitor eCommerce Search Rankings on Amazon

Many companies monitor their search performance on Google. Are they showing up on page 1 for the search terms they care about? If they’re a maker of televisions, they’re monitoring for keywords like “TV” “4K TV” and specific model numbers. But what about monitoring search results on Amazon?

3 Things You Need To Know To Win Amazon's Buy Box

Many sellers on Amazon are unaware of just how important it is to not only win the Buy Box, but to continue winning it over time. Here’s what you need to know about Amazon's buy box and how you can win time and time again. 

Why Including This Piece of Information in Product Pages Is Brilliant

When you’re in the business of helping brands sell more online, every detail of a product page stands out. That’s why, when we saw an interesting new piece of information on Amazon's product pages, we knew it was a brilliant move.

New Industry First: Content Health Optimizer

From The Company That Invented Content Health Scoring for Walmart

Content Analytics is the industry standard when it comes to Content Health Scorecards. As a result, we have more knowledge than almost anyone about how to optimize your Content Health—on Amazon, Target and Walmart.

Amazon is Google’s Biggest Competitor

Back in 2014, former Google CEO and current Alphabet Chairman, Eric Schmidt, told a live audience in Berlin that his company’s biggest search competitor was not Bing or Yahoo. It was Amazon.

Responses to Amazon Lowering Whole Food Prices That We Love

Today, Amazon broke the Internet when it announced that it was reducing list prices at recently-acquired Whole Foods by upwards of 40%. (Insert your own Whole Paycheck joke here.) Amazon also recently announced that it would offer perks to Prime members (which, as of this posting, have only been alluded to and not officially outlined as of yet).

Brands: Your Ammunition Against the Online Price Wars

In March, this piece in Recode about the price war between Amazon and Walmart caught our eye. This quote in particular cuts right to the pain point that many brands and sellers are still feeling right now:

Content Analytics' First Mover Report: See Your Pricing the Exact Same Way the Retailers Do.

 Content Analytics' First Mover Report Levels the Playing Field.

There is no greater market research tool than pure observation. Watching our customers manage big problems and listening to them when they explain what obstacles they face in the online retail space is the best homework we do. We ask a lot of questions, and then we listen to answers, especially about what kind of tools companies...

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