Marketing Blog

10 Essential Factors That Drive eCommerce Brand Success

Just as you wouldn’t drive a car without a speedometer, fly a plane without an altimeter, or go scuba diving without a depth gauge, it simply doesn’t make sense to take action in eCommerce without the right set of digital shelf monitoring capabilities in place to tell you how you’re doing. 

And just as an altimeter isn’t much use without an airplane, a speedometer isn’t much use without gas...

10 Laws of Product Content

By David Feinleib

Founder and CEO

 

In order to maximize eCommerce sales, brands need to understand and implement these core product content principles that increase search visibility, customer awareness, and ultimately, conversions.

Best Practices from the Target Item and Product Content Supplier Summit

By Kenji GjovigVP Partnerships & Business Development

 

Last week I wrote about Target’s Item & Product Content Summit that was held in Minneapolis in late Feb (read here). It is exciting for Content Analytics to partner with a leading omnichannel retailer like Target. They are making press-worthy, creative and strategic decisions to compete in the increasingly digital world. (We wrote about...

How Data and Product Content Management Will Lead the Way in 2018

We’ve been talking about 2018, and what we think the big stories are going to be this year. You can read our first post here and our second, with insights and some pretty fantastic wisdom (along with his signature humor) from our VP of Business Development Kenji Gjovig, here.

[White Paper] Identifying and Implementing Product Page Best Practices

As more and more shoppers turn to the web or a mobile device as their primary shopping outlet, they rely increasingly on what they read online. Brands and sellers are learning that they need to invest as much time, energy and resources into the quality of their product pages as they do every other aspect of product development.

5 Best Practices To Get Your Product Pages Ready for the Holidays

August is the month to get prepared for the busy holiday shopping season. Here’s one thing we know: consumers are looking for you and your products. We also know that if you adopt the “set it and forget it” philosophy of eCommerce: shoppers won’t find your products even when they’re looking.

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