Marketing Blog

Bricks to Clicks: Competing in an Omnichannel World

Bricks to Clicks: Chapter Nine Summary

In our ninth (and final) post in our “Bricks to Clicks” summary series, (you can read our last post HERE), we’re talking about chapter nine of Content Analytics founder and CEO David Feinleib’s book Bricks to Clicks: Why Some Brands Will Thrive in E-Commerce and Others Won't. 

How the eCommerce Flywheel Feeds Online Success

Bricks to Clicks: Chapter Eight Summary

In our eighth post in our “Bricks to Clicks” summary series, (you can read our last post HERE) this week, we’re talking about chapter eight of Content Analytics founder and CEO David Feinleib’s book Bricks to Clicks: Why Some Brands Will Thrive in E-Commerce and Others Won't.

Bricks to Clicks Podcast: George Kiley and Jamie Harding from One Connected Community

Get inspired with our latest podcast featuring George Kiley, Author and Ted Talk Veteran, and Jamie Harding, Head of Research, and both co-founders of One Connected Community. Listen in for a refreshing conversation about customer-first thinking, the importance of customer expectations, and how creating a culture around the customer can elevate your brand, your company, and drive innovation. 

How Innovation and Experimentation is Defining Successful Retailers

Bricks to Clicks: Chapter Seven Summary

In our seventh post in our “Bricks to Clicks” summary series, (you can read our last post HERE) this week, we’re talking about chapter seven of Content Analytics founder and CEO David Feinleib’s book Bricks to Clicks: Why Some Brands Will Thrive in E-Commerce and Others Won't.

Content Analytics Master Catalog: One-Stop Digital Asset and Content Health Management Portal

Bricks to Clicks: Chapter Six Summary

In our sixth post in our “Bricks to Clicks” summary series, (you can read our last post HERE) this week, we’re talking about chapter six of Content Analytics founder and CEO David Feinleib’s book Bricks to Clicks: Why Some Brands Will Thrive in E-Commerce and Others Won't.

Integrating Legacy Systems and Transitioning to an eCommerce-Ready PIM System

Bricks to Clicks: Chapter Five Summary

In our fifth post in our “Bricks to Clicks” summary series, (you can read our last post HERE) this week, we’re talking about chapter five of Content Analytics founder and CEO David Feinleib’s book Bricks to Clicks: Why Some Brands Will Thrive in E-Commerce and Others Won't.

Using Data to Experiment and Embrace the New Path to Purchase

Bricks to Clicks: Chapter Four Summary

In our fourth post in our “Bricks to Clicks” summary series, (you can read our last post HERE) this week, we’re talking about chapter four of Content Analytics' founder and CEO David Feinleib’s book Bricks to Clicks: Why Some Brands Will Thrive in E-Commerce and Others Won't.

Content Analytics Dashboard: Data-Driven Insights for Brands, Retailers, and Sellers

Bricks to Clicks: Chapter Three Summary

In our third post in our “Bricks to Clicks” summary series, (you can read our last post HERE) this week, we’re talking about chapter three of Content Analytics' founder and CEO David Feinleib’s book Bricks to Clicks: Why Some Brands Will Thrive in E-Commerce and Others Won't.

Clorox: Using Speed and Insight to Become a Bricks to Clicks Success Story

The Clorox Company manufactures some of the most recognizable household cleaning products. Even with their brand dominance, the company isn’t taking anything for granted, let alone its future. Since 2013, the company’s “2020” strategy has included an aggressive digital sales and marketing tactics, all while planning to move as many products on the virtual shelf as it has historically in...

Reforming the Organization: The Power of Content in eCommerce

Bricks to Clicks: Chapter Two Summary

Our second post in our “Bricks to Clicks” series (read the first one HERE),  we cover chapter two of Content Analytics' founder and CEO David Feinleib’s book Bricks to Clicks: Why Some Brands Will Thrive in E-Commerce and Others Won't.

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