Marketing Blog

PepsiCo and Content Analytics Partner to Increase Digital Shopper Engagement [Case Study]

Product Content Management System Supports Rapid eCommerce Growth

You Can’t Just Drop Your Content Off at the Dock

Streamlining Workflows and Updating Content

The other day, I was on a call with one of our largest customers. They are among the very largest CPG companies in the world. (In fact, they may very well be the largest.) They’ve evaluated every product, met with every company.

60 Days with Content Analytics - Dream on Me Sees Significant Online Improvements [Case Study]

“Using Content Analytics, we significantly improved efficiency in reporting tactics and eCommerce review.”

Jenny Ambrose, eCommerce Sales Manager, Dream On Me

Leading baby and children’s goods supplier, Dream on Me, like many brands, faced significant challenges managing their online product portfolio. Manual, time-consuming practices were cutting into their team’s valuable sales and marketing...

Case Study: Dorel Industries Enjoys 60-Day 380% ROI using Content Analytics eCommerce Management Platform

Dorel, leading manufacturer of home and juvenile goods, knew they needed to work with a standard-bearer for content management, online eCommerce measurement, and workflow solutions. The Dorel team partnered with Content Analytics, the industry’s only end to end content management, monitoring, and online product management tool based on the platform’s flexibility to deliver quick, measurable,...

Mattel and Content Analytics: Finding Success Together

Our team has been working with one of the largest toy companies in the world – Mattel – to help them overcome some fundamental challenges that every brand faces online: improving their overall content health, lowering out of stock rates, and streamlining third-party sales channels. This year, things have been heading in a very positive direction for the stalwart brand, so much so that ...

Winning with eCommerce: How Mattel Struck Gold with Content and Analytics

According to a poll in 2016, UPS and comScore found that 51% of purchases (excluding grocery) are now being made online. Fortune Magazine also echoed that for the first time, consumers are shopping online for most of their purchases. Many analysts are now saying that a tipping point in consumer buying habits has occurred. With more and more online shopping studies highlighting similar trends,...

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