Here’s the thing they don’t tell you about parenting and eCommerce.
It’s been said that more than 87% of shoppers read online reviews before making a purchase decision. That makes it absolutely critical to monitor reviews of your products when you’re selling on Amazon.com.
Many sellers on Amazon are unaware of just how important it is to not only win the Buy Box, but to continue winning it over time. Here’s what you need to know about Amazon's buy box and how you can win time and time again.
Winning the Buy Box on Amazon.com can be extremely challenging due to the number of sellers. Popular items sometimes have as many as 10, 20 or even more sellers competing to win the Buy Box.
After my most recent blog post, How to Launch 100 New Features a Week and Still Sleep at Night, more than a few people asked me of all those features, which one was my favorite.
Every year, Mattel, the world’s largest toy maker, sets up thousands of new items on Walmart.com. Historically, new item setup (the process of submitting new items to the retailer and pushing them live) was an extremely time-consuming and manual process, as well as one that was hard to monitor and fulfill.
Summer is around the corner and with that comes long weekends and hopefully some time away from the computer. To help you get ready, we used our newly launched Geo Reporting module to figure out where the best places are to buy beer.
If you’ve ever played a game of Ping Pong, Foosball or Air Hockey, you’ve probably played on a Sport Squad table. Recently I was on a call with Sport Squad’s business analyst. I came away extremely impressed by the company’s knowledge of and sophistication when it comes to eCommerce.
Building on one of my previous posts, “You Can’t Just Drop Your Content Off At The Dock,” I wanted to go into a bit more detail about the last mile problem when it comes to product content—and how the Content Analytics platform can help you solve it.
Just as you wouldn’t drive a car without a speedometer, fly a plane without an altimeter, or go scuba diving without a depth gauge, it simply doesn’t make sense to take action in eCommerce without the right set of monitoring capabilities in place to tell you how you’re doing.
And just as an altimeter isn’t much use without an airplane, a speedometer isn’t much use without gas and brake...