Marketing Blog

Framebridge and Target: A Lesson in Online Brand Positioning

Framebridge has already disrupted the conventional picture framing business with its affordable, quick, online framing service. They’re not stopping there. To reach more customers, the site has announced a new partnership with Target, creating an exclusive collection and microsite for Target customers.

Clorox: Using Speed and Insight to Become a Bricks to Clicks Success Story

The Clorox Company manufactures some of the most recognizable household cleaning products. Even with their brand dominance, the company isn’t taking anything for granted, let alone its future. Since 2013, the company’s “2020” strategy has included an aggressive digital sales and marketing tactics, all while planning to move as many products on the virtual shelf as it has historically in...

5 Ways Sellers Should Blend Online and Brick and Mortar Shopping

When Amazon opened its virtual doors over 20 years ago as an online bookstore, no single analyst at the time could have predicted just how much the seller would disrupt the entire retail ecosystem. Their initial success is completely logical. It makes perfect sense that Amazon could replace the corner bookseller. Its recommendation algorithms, online reviews, and page previews all but replaced...

Trick or Treat? Get Ready for Halloween!

The NRF predicts that consumers will spend $9.1 billion on Halloween this year. Officially seen as the start of the holiday spending season, retailers both in person and online are readying their storefronts and promotions for October 31.

July Numbers: Retail Sales Boosted By Online Retail

This week, retailers had a moment to rejoice when overall consumer spending in the retail sector was up by 0.6%, the biggest jump of the year, and showing a 4.2% increase from this time last year. Not bad from an industry that’s been plagued by high-profile bankruptcies and notable consolidations.

Online and Physical Retail: No, They are NOT Mutually Exclusive

While we all have to remain pragmatic about the continued unraveling of some national retail stores: it’s completely unrealistic to assume that physical retail is in an unavoidable, inevitable death spiral (also: it’s not). Payless Shoes just announced that it’s emerging from bankruptcy.  Despite the gloom and doom headlines, not all physical stores are buckling under Amazon’s online heft. In...

It’s Time to Reassess Your Online Strategy

Big brands come and go, and they always have. What’s happening in retail right now, however, only happens once in a generation. We’ve been saying for a while that, in the online retail space: surviving is the new winning. This is especially true for single-channel retailers, like battered (and once beloved) clothing seller J. Crew.

As Walmart and Amazon continue to make aggressive...

What’s Missing from Your Online Product Listings?

Our Latest eBook Teaches You What to Fix and Where to Fix It

How well you’re optimizing your online product features can mean all the difference between page one search results on major retailers, or not showing up at all. It’s a given that your marketing and product teams need to keep your product catalogs up to date, but is the team focusing their energy on the right types of...

Brands: You Can Survive and You Can Win

You can’t go online today without seeing another tragic story about the demise of a once stalwart brand. Brands, particularly fashion brands that hit their peaks in the early 00s, have been taking it hard. Retail has always been competitive, but as the habits of shoppers, particularly millennials, shift and change, the landscape is changing with it.

We Can’t Blame the Internet Alone for the Retail Apocalypse

There’s no question that online sales have cut into physical retail. In 2016, Forrester reported that online buying jumped to $110 billion during November and December, a 13% increase from 2015. During the same period, physical stores clearly did not have nearly the same good news as more and more consumers flock to online sellers to do more than just their holiday shopping.

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