Marketing Blog

Understanding Content Sources and Prioritization in E-Commerce

You might think that when you submit product content to a retailer, it will go live on the retailer’s web site—end of story. But getting content live is harder than it looks. Fortunately, solutions exist, but it’s worth educating yourself about how the area of content syndication is rapidly evolving. Supply Side—SuppliersHistorically, content for CPG products was created by third parties...

The Content Service Provider ROI Part 1: Do You Need a CSP?

ECommerce now represents nearly 50% of total retail growth. As a result, brands need to scale faster and more efficiently to stay ahead. That’s why the world’s leading retailers like Amazon and Walmart and brands like PepsiCo, P&G, and others partner with Content Service Providers (CSPs) like Content Analytics to optimize their product content and scale online sales. 

In this series we'll...

Three Signs It’s Time to Update Your Product Page Images

They say a picture’s worth a thousand words, and nowhere is that more true than when it comes to selling products online. Today’s shoppers are looking for clear, high resolution images of products they want to buy. With that in mind, here are three signs it’s time to update your product page images.

New Industry First: Content Health Optimizer

From The Company That Invented Content Health Scoring for Walmart

Content Analytics is the industry standard when it comes to Content Health Scorecards. As a result, we have more knowledge than almost anyone about how to optimize your Content Health—on Amazon, Target and Walmart.

10 Laws of Product Content

By David Feinleib

Founder and CEO

 

In order to maximize eCommerce sales, brands need to understand and implement these core product content principles that increase search visibility, customer awareness, and ultimately, conversions.

5 Best Practices To Get Your Product Pages Ready for the Holidays

August is the month to get prepared for the busy holiday shopping season. Here’s one thing we know: consumers are looking for you and your products. We also know that if you adopt the “set it and forget it” philosophy of eCommerce: shoppers won’t find your products even when they’re looking.

What Is Content Quality? Why Does It Play a Critical Role in eCommerce?

Shopping for an item online or via a mobile device is very different than purchasing an item in-store. The potential online advantages – convenience, choice, and price – must be matched with the disadvantages that come with the sensory deprivation of the eCommerce experience.

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