August is the month to get prepared for the busy holiday shopping season. Here’s one thing we know: consumers are looking for you and your products. We also know that if you adopt the “set it and forget it” philosophy of eCommerce: shoppers won’t find your products even when they’re looking.
Shopping for an item online or via a mobile device is very different than purchasing an item in-store. The potential online advantages – convenience, choice, and price – must be matched with the disadvantages that come with the sensory deprivation of the eCommerce experience.