Marketing Blog

ReviewSCOR: Category Benchmarking for Reviews

Earlier this month, we introduced ContentSCOR. ContentSCOR combines our industry-leading, content quality scoring with competitive reporting to give context to content assessments.

Introducing ContentSCOR: Content Quality Competitive Benchmarking

For a number of years, we’ve been the industry standard when it comes to reporting on Content Quality. We’ve measured Content Quality based on best practices we defined in partnership with the industry’s leading retailers. But we wanted to take our Content Quality scoring to the next level.

Quick and Easy 360 Views - How to Make Your Product Pages Interactive

360 Views are a great way to add interactivity to your product pages. By providing your shopper with more than a couple product photos, they give the shopper a complete view of your product. And now they’re included with our Rich Media package.

Announcing Content Analytics Share of Category Reporting

Content Analytics has long been a leader in Digital Shelf Reporting. Today we’re excited to announce broader availability of our Share of Category Reporting, a capability we’ve been piloting with selected clients.

Content Analytics Launches Negative Review Early Warning System

Get Negative Review Alerts in Near Real Time

Recently, a customer approached us with a critical business challenge. Some of their products had had a manufacturing defect that had gone undetected in their supply chain. It took them far longer to find out about the problem than they would have liked. They tweaked their business practices to ensure that mistake couldn’t repeat itself.

The...

Content Analytics' Geo-Tracking for Click and Collect Report

Empowering Brands to Capture Every Online Revenue Opportunity

More than ever, shoppers are turning to the convenience and speed of buying online and picking up in store (BOPIS).

72% of consumers have experimented with BOPISand 50% of Target’s online orders were fulfilled by a store this year.2

Introducing VendorSCOR™ - The First End to End Content Management Solution for Retailers

Recently the Twittersphere has been full of consumers posting about misleading product information that resulted in surprising purchases – stories of shoppers thinking they ordered a pair of cheap leggings or an affordable rug, only to find out the products were a better fit for a doll and her doll house.

Introducing: Where to Buy

Great product content drives conversion, and that content will live in many places, including your brand website. With Where to Buy, it's easy to take advantage of the great conversion-driving content on your website. It's an easy-to-implement solution that connects visitors with product purchase. With one simple click, the Where to Buy widget lets your visitors see which online retailers sell...

Content Analytics Offers Brands an Easy Way to Participate in the SmartLabel™ Program

SmartLabel™ is an initiative from the Grocery Manufacturers Association (GMA) to provide increased access and visibility to nutritional information. As part of the initiative, Content Analytics has been selected by the GMA to present at its upcoming SmartLabel™ event. Content Analytics will be presenting an overview of its SmartLabel™ capabilities on April 14, 2017. More and more, consumers...

Content Analytics Launches Competitive Insights | A New Feature Giving Brands Visibility into Their Competition Online

Content Analytics, Inc, a leader in eCommerce management for brands and retailers, announces today the release of Competitive Insights, a new component within their end to end eCommerce management platform. Competitive Insights gives brands actionable information on how they are performing relative to their competition online.

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