Marketing Blog

VendorSCOR™ Elevates Content Quality for Retailers, Vendors, and Shoppers

By Kenji Gjovig,VP Partnerships & Business Development

At Content Analytics, we strive to address the interests and concerns of all constituents of the eCommerce ecosystem. Our founder and CEO built what is now one of the most robust and adaptable KPI dashboards in the marketplace by spending time in the literal trenches at Walmart. There, he learned that the challenges facing both large...

Content Analytics Launches VendorSCOR™ - The First Comprehensive Content Management Solution for Retailers

Recently the Twittersphere has been full of consumers posting about misleading product information that resulted in surprising purchases – stories of shoppers thinking they ordered a pair of cheap leggings or an affordable rug, only to find out the products were a better fit for a doll and her doll house.

5 Ways Sellers Should Blend Online and Brick and Mortar Shopping

When Amazon opened its virtual doors over 20 years ago as an online bookstore, no single analyst at the time could have predicted just how much the seller would disrupt the entire retail ecosystem. Their initial success is completely logical. It makes perfect sense that Amazon could replace the corner bookseller. Its recommendation algorithms, online reviews, and page previews all but replaced...

July Numbers: Retail Sales Boosted By Online Retail

This week, retailers had a moment to rejoice when overall consumer spending in the retail sector was up by 0.6%, the biggest jump of the year, and showing a 4.2% increase from this time last year. Not bad from an industry that’s been plagued by high-profile bankruptcies and notable consolidations.

Online and Physical Retail: No, They are NOT Mutually Exclusive

While we all have to remain pragmatic about the continued unraveling of some national retail stores: it’s completely unrealistic to assume that physical retail is in an unavoidable, inevitable death spiral (also: it’s not). Payless Shoes just announced that it’s emerging from bankruptcy.  Despite the gloom and doom headlines, not all physical stores are buckling under Amazon’s online heft. In...

Why is Walmart Buying eCommerce Retailers at a Record Clip?

Minutes after the news leaked that Walmart had acquired Moosejaw, a quirky outdoor retailer in the Midwest with ten stores and known for their online presence, I got a call from a reporter who was trying to get a jump on the story. She asked me one simple question: Why is Walmart trying to buy market share with their eCommerce acquisitions? I told her she was thinking about it the wrong way....

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