Marketing Blog

Content Analytics Talks to Walmart’s Global Chief of Content, Ram Rampalli

This week on our featured podcast, Bricks to Clicks, Content Analytics founder, author, and CEO David Feinleib sits down with Ram Rampalli, Senior Director and Chief Content Evangelist at Walmart Global eCommerce. Ram has a complex and vital role at Walmart, and during his tenure, he has increased content across the retail giant’s website 20-fold. His primary focus is strengthening the product...

Brands: Here’s Your Ammunition Against the Online Price Wars

In March, this piece in Recode about the price war between Amazon and Walmart caught our eye. This quote in particular cuts right to the pain point that many brands and sellers are still feeling right now:

Content Analytics' First Mover Report: See Your Pricing the Exact Same Way the Retailers Do.

 

Content Analytics' First Mover Report Levels the Playing Field.

There is no greater market research tool than pure observation. Watching our customers manage big problems and listening to them when they explain what obstacles they face in the online retail space is the best homework we do. We ask a lot of questions, and then we listen to answers, especially about what kind of tools companies...

Speed Time to Market on Walmart.com with Easy Item Setup for DSVs

Content Analytics, in partnership with Walmart.com, is rolling out a new capability that significantly reduces the time, effort, and resources for Drop Ship Vendors (DSVs) to get their items setup with Walmart.com.

Why is Walmart Buying eCommerce Retailers at a Record Clip?

Minutes after the news leaked that Walmart had acquired Moosejaw, a quirky outdoor retailer in the Midwest with ten stores and known for their online presence, I got a call from a reporter who was trying to get a jump on the story. She asked me one simple question: Why is Walmart trying to buy market share with their eCommerce acquisitions? I told her she was thinking about it the wrong way....

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