Marketing Blog

Sell More Toys This Holiday Season: How To Get Your Toys Setup on Walmart.com

Walmart is expanding its assortment of toys by 30% at all brick-and-mortar locations and by 40% on Walmart.com this holiday season, according to CNBC. It’s a land grab for Toys R Us market-share. Walmart's goal is to "show customers the best place to shop for toys is Walmart," said Anne Marie Kehoe, the vice president of the retailer's U.S. toy business.

As a proven Content Service Provider...

Three Great Ways to Win The Buy Box on Walmart

Winning the Buy Box on Amazon.com can be extremely challenging due to the number of sellers. Popular items sometimes have as many as 10, 20 or even more sellers competing to win the Buy Box.

The Latest Scoop: Where To Find The Best Ice Cream Assortment This Summer

Right after we published our Beer Assortment post, I happened to be on a call with an executive at one of the world's largest CPG companies.

How Mattel Accelerated Item Setup Time on Walmart.com by More Than 300% [Case Study]

Every year, Mattel, the world’s largest toy maker, sets up thousands of new items on Walmart.com. Historically, new item setup (the process of submitting new items to the retailer and pushing them live) was an extremely time-consuming and manual process, as well as one that was hard to monitor and fulfill.

New Industry First: Content Health Optimizer

From The Company That Invented Content Health Scoring for Walmart

Content Analytics is the industry standard when it comes to Content Health Scorecards. As a result, we have more knowledge than almost anyone about how to optimize your Content Health—on Amazon, Target and Walmart.

Winning on Walmart

By David FeinleibFounder and CEO

 

Over the past few years, we’ve been fortunate to work with a number of Walmart’s largest suppliers and grow their eCommerce businesses.

Our relationship with Walmart.com began in 2014, working with them to analyze product pages and provide suggestions as to how to improve online content. We soon added Content Service Provider (CSP) capabilities (prior to the...

Have It, Find It, Display It, Price It, Deliver It

By David FeinleibFounder and CEO

Because we work with many of the largest CPG/FMCG suppliers, many of our partners preview their annual eCommerce business plans to us so our team has an opportunity to provide input. This year, one of the themes we’re seeing in the Walmart/Jet ecosystem is a broader incorporation of Walmart’s Customer Value Index (CVI), better known as “The 5 Its”, in annual...

Walmart Names Content Analytics as a Premier Content Service Provider

At Content Analytics, we enjoy partnerships with some of the world’s biggest retailers, including Walmart. Content Analytics has been one of Walmart’s strategic content partners since the beginning of both our platform and the launch of the retailer's Content Service Provider (CSP) program. We forged our first version of our dashboard in Walmart’s conference rooms, and the result is a unique...

Content Analytics Talks to Walmart’s Global Chief of Content, Ram Rampalli

This week on our featured podcast, Bricks to Clicks, Content Analytics founder, author, and CEO David Feinleib sits down with Ram Rampalli, Senior Director and Chief Content Evangelist at Walmart Global eCommerce. Ram has a complex and vital role at Walmart, and during his tenure, he has increased content across the retail giant’s website 20-fold. His primary focus is strengthening the product...

Brands: Your Ammunition Against the Online Price Wars

In March, this piece in Recode about the price war between Amazon and Walmart caught our eye. This quote in particular cuts right to the pain point that many brands and sellers are still feeling right now:

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