The NRF predicts that consumers will spend $9.1 billion on Halloween this year. Officially seen as the start of the holiday spending season, retailers both in person and online are readying their storefronts and promotions for October 31.
This infographic breaks down important spending and shopping trends to help you get ready:
What Does this Mean for Sellers and Brands?
Bottom line: Halloween shoppers are all about last-minute purchases. If you haven’t gotten your pages ready, you’re still not too late for the costume party. It is certainly time to update your product pages for any and all seasonal items, that your social media campaign strategy is ready to go, and that you’re monitoring those product pages for out-of-stock alerts.
Of course, we can help with all of that.
Here is a picture of a very, very scary clown.