Product Information Management (PIM) systems provide brands a better way to manage product content. Centralizing product content not only makes it more efficient to work with, it also makes it easier to keep that content updated on retailer sites.
In our last post, we looked at some of the key capabilities that CSP platforms, and in particular, Digital Merchandising Platforms (DMPs), the next generation of CSP platforms, bring to brands. As E-Commerce continues to evolve, leading brands like PepsiCo are making DMPs an integral part of their overall E-Commerce strategy.
Walmart is expanding its assortment of toys by 30% at all brick-and-mortar locations and by 40% on Walmart.com this holiday season, according to CNBC. It’s a land grab for Toys R Us market-share. Walmart's goal is to "show customers the best place to shop for toys is Walmart," said Anne Marie Kehoe, the vice president of the retailer's U.S. toy business.
As a proven Content Service Provider...
In our previous installments, we looked at the overall item workflow as it relates to the CSP ecosystem. In this installment, we look at key capabilities that Content Service Providers who offer Product Information Management (PIM) and Syndication capabilities provide to make your ECommerce operations more efficient and scalable:
In our last post, we looked at some of the reasons a brand/vendor should consider working with a CSP. This time we’ll focus on the end-to-end workflow that CSPs can help with, from getting items live all the way to ensuring that content has gone live and items are for sale.
ECommerce now represents nearly 50% of total retail growth. As a result, brands need to scale faster and more efficiently to stay ahead. That’s why the world’s leading retailers like Amazon and Walmart and brands like PepsiCo, P&G, and others partner with Content Service Providers (CSPs) like Content Analytics to optimize their product content and scale online sales.
In this series we'll...
Here’s the thing they don’t tell you about parenting and eCommerce.
Product Content Management System Supports Rapid eCommerce Growth
They say a picture’s worth a thousand words, and nowhere is that more true than when it comes to selling products online. Today’s shoppers are looking for clear, high resolution images of products they want to buy. With that in mind, here are three signs it’s time to update your product page images.
If only there was a way to be automatically alerted when competitors launch new products in your category—you’d know right away when you needed to launch a new product of your own to keep up. For years, tracking when competitors launch new products has been a time consuming process, if you could track those new product introductions at all.