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Content Analytics Launches VendorSCOR™ - The First Comprehensive Content Management Solution for Retailers

Recently the Twittersphere has been full of consumers posting about misleading product information that resulted in surprising purchases – stories of shoppers thinking they ordered a pair of cheap leggings or an affordable rug, only to find out the products were a better fit for a doll and her doll house.

What We Can, and Should, Learn from Nordstrom

This week, at least one headline caught your eye: nearly half all online purchases in 2017 will go to Amazon. (Feel free to sit back and process that for a minute.) Stated another way: of the $450-something billion being spent online this year, a study shows that $196.75 billion of that will go directly into the coffers of Amazon. That’s 4% of all U.S. retail.

Using Data to Experiment and Embrace the New Path to Purchase

Bricks to Clicks: Chapter Four Summary

In our fourth post in our “Bricks to Clicks” summary series, (you can read our last post HERE) this week, we’re talking about chapter four of Content Analytics' founder and CEO David Feinleib’s book Bricks to Clicks: Why Some Brands Will Thrive in E-Commerce and Others Won't.

Framebridge and Target: A Lesson in Online Brand Positioning

Framebridge has already disrupted the conventional picture framing business with its affordable, quick, online framing service. They’re not stopping there. To reach more customers, the site has announced a new partnership with Target, creating an exclusive collection and microsite for Target customers.

Niche Sellers Outperform Major E-Tailers in Halloween Search Results

 
Guest post by Houston Jayne. Originally appeared at SKURank. 
 

Consumers Love Halloween!

Over 179 million Americans partake in Halloween festivities and most shop by mid-October. For 2017, Halloween spending is expected to reach $9.1 Billion!

Content Analytics Dashboard: Data-Driven Insights for Brands, Retailers, and Sellers

Bricks to Clicks: Chapter Three Summary

In our third post in our “Bricks to Clicks” summary series, (you can read our last post HERE) this week, we’re talking about chapter three of Content Analytics' founder and CEO David Feinleib’s book Bricks to Clicks: Why Some Brands Will Thrive in E-Commerce and Others Won't.

Clorox: Using Speed and Insight to Become a Bricks to Clicks Success Story

The Clorox Company manufactures some of the most recognizable household cleaning products. Even with their brand dominance, the company isn’t taking anything for granted, let alone its future. Since 2013, the company’s “2020” strategy has included an aggressive digital sales and marketing tactics, all while planning to move as many products on the virtual shelf as it has historically in...

Reforming the Organization: The Power of Content in E-Commerce

Bricks to Clicks: Chapter Two Summary

Our second post in our “Bricks to Clicks” series (read the first one HERE),  we cover chapter two of Content Analytics' founder and CEO David Feinleib’s book Bricks to Clicks: Why Some Brands Will Thrive in E-Commerce and Others Won't.

5 Ways Sellers Should Blend Online and Brick and Mortar Shopping

When Amazon opened its virtual doors over 20 years ago as an online bookstore, no single analyst at the time could have predicted just how much the seller would disrupt the entire retail ecosystem. Their initial success is completely logical. It makes perfect sense that Amazon could replace the corner bookseller. Its recommendation algorithms, online reviews, and page previews all but replaced...

Trick or Treat? Get Ready for Halloween!

The NRF predicts that consumers will spend $9.1 billion on Halloween this year. Officially seen as the start of the holiday spending season, retailers both in person and online are readying their storefronts and promotions for October 31.

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