Marketing Blog

Author: Content Analytics

Content Analytics Launches Negative Review Early Warning System

Get Negative Review Alerts in Near Real Time

Recently, a customer approached us with a critical business challenge. Some of their products had had a manufacturing defect that had gone undetected in their supply chain. It took them far longer to find out about the problem than they would have liked. They tweaked their business practices to ensure that mistake couldn’t repeat itself.

The...

Case Study: Dream on Me Sees Significant Online Improvements with Content Analytics in just 60 Days

“Using Content Analytics, we significantly improved efficiency in reporting tactics and ecommerce review.”

Jenny Ambrose, eCommerce Sales Manager, Dream On Me

Leading baby and children’s goods supplier, Dream on Me, like many brands, faced significant challenges managing their online product portfolio. Manual, time-consuming practices were cutting into their team’s valuable sales and marketing...

Walmart Names Content Analytics as a Premier Content Service Provider

At Content Analytics, we enjoy partnerships with some of the world’s biggest retailers, including Walmart. Content Analytics has been one of Walmart’s strategic content partners since the beginning of both our platform and the launch of the retailer's Content Service Provider (CSP) program. We forged our first version of our dashboard in Walmart’s conference rooms, and the result is a unique...

Analysis: 2018 Easter Shopping Season

While it doesn’t compare to the holiday season, Easter is still a big spending holiday for U.S. consumers. As those pink, blue, and yellow-themed displays are already filling the store aisles, we thought it was the ideal time to talk about how online retailers can get into the Easter game and capture some significant revenue before we head into summer.

Case Study: Dorel Industries Enjoys 60-Day 380% ROI using Content Analytics eCommerce Management Platform

Dorel, leading manufacturer of home and juvenile goods, knew they needed to work with a standard-bearer for content management, online eCommerce measurement, and workflow solutions. The Dorel team partnered with Content Analytics, the industry’s only end-to-end content management, monitoring, and online product management tool based on the platform’s flexibility to deliver quick, measurable,...

Content Analytics' Geo-Tracking for Click and Collect Report

Empowering Brands to Capture Every Online Revenue Opportunity

Are your eCommerce Pages Ready for St. Patrick’s Day?

While St. Pat’s may not be the biggest earner in terms of U.S. holidays (depending on what source you check, it’s typically ranked last after all the biggies, like Mother’s Day, Halloween and Valentine’s Day), it still brings in a nothing-to-be-sneezed-at $5-plus billion annually.

Brick to Clicks Successes: Lessons from Clorox

Back in October of last year, we put together a piece about Clorox and its CMO, Eric Reynolds, on how the company was shifting its marketing practices to compete in an increasingly digital world (read the entire story here.) He explained in an interview with Digiday that he was bringing all of the company’s agencies and internal marketing divisions under a single umbrella, and refocusing...

Valentine’s Day Data Roundup

Valentine’s Day in terms of overall spending ranks fourth annually after the holiday season, and Mother’s Day (still #2). This year, according to the NRF, it will rack up an impressive $19.6 billion in revenue, impressive considering that it dipped down to $16B in 2007. The day represents a drop in the bucket compared to the staggering holiday spending totals, but it still deserves thoughtful...

Millennials: Shopping the Way into the Future

When it comes to online shopping, Millennials hold all the proverbial cards. They average the highest internet usage every month, and, according to Goldman Sachs, they are the savviest shopping generation in U.S. history with 57% of them comparing prices in store to online product info.

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