Marketing Blog

Author: Content Analytics

INFOGRAPHIC: 2017 Holiday Online Spending Breakdown

It’s “fasten your seatbelt” season for the retail world. How will 2017 shape up? We pulled some metrics we thought were worth celebrating.

Content Analytics Master Catalog: One-Stop Digital Asset and Content Health Management Portal

Bricks to Clicks: Chapter Six Summary

In our sixth post in our “Bricks to Clicks” summary series, (you can read our last post HERE) this week, we’re talking about chapter six of Content Analytics founder and CEO David Feinleib’s book Bricks to Clicks: Why Some Brands Will Thrive in E-Commerce and Others Won't.

Integrating Legacy Systems and Transitioning to an E-Commerce-Ready PIM System

Bricks to Clicks: Chapter Five Summary

In our fifth post in our “Bricks to Clicks” summary series, (you can read our last post HERE) this week, we’re talking about chapter five of Content Analytics founder and CEO David Feinleib’s book Bricks to Clicks: Why Some Brands Will Thrive in E-Commerce and Others Won't.

Content Analytics Launches VendorSCOR™ - The First Comprehensive Content Management Solution for Retailers

Recently the Twittersphere has been full of consumers posting about misleading product information that resulted in surprising purchases – stories of shoppers thinking they ordered a pair of cheap leggings or an affordable rug, only to find out the products were a better fit for a doll and her doll house.

What We Can, and Should, Learn from Nordstrom

This week, at least one headline caught your eye: nearly half all online purchases in 2017 will go to Amazon. (Feel free to sit back and process that for a minute.) Stated another way: of the $450-something billion being spent online this year, a study shows that $196.75 billion of that will go directly into the coffers of Amazon. That’s 4% of all U.S. retail.

Using Data to Experiment and Embrace the New Path to Purchase

Bricks to Clicks: Chapter Four Summary

In our fourth post in our “Bricks to Clicks” summary series, (you can read our last post HERE) this week, we’re talking about chapter four of Content Analytics' founder and CEO David Feinleib’s book Bricks to Clicks: Why Some Brands Will Thrive in E-Commerce and Others Won't.

Framebridge and Target: A Lesson in Online Brand Positioning

Framebridge has already disrupted the conventional picture framing business with its affordable, quick, online framing service. They’re not stopping there. To reach more customers, the site has announced a new partnership with Target, creating an exclusive collection and microsite for Target customers.

Content Analytics Dashboard: Data-Driven Insights for Brands, Retailers, and Sellers

Bricks to Clicks: Chapter Three Summary

In our third post in our “Bricks to Clicks” summary series, (you can read our last post HERE) this week, we’re talking about chapter three of Content Analytics' founder and CEO David Feinleib’s book Bricks to Clicks: Why Some Brands Will Thrive in E-Commerce and Others Won't.

Clorox: Using Speed and Insight to Become a Bricks to Clicks Success Story

The Clorox Company manufactures some of the most recognizable household cleaning products. Even with their brand dominance, the company isn’t taking anything for granted, let alone its future. Since 2013, the company’s “2020” strategy has included an aggressive digital sales and marketing tactics, all while planning to move as many products on the virtual shelf as it has historically in...

Reforming the Organization: The Power of Content in E-Commerce

Bricks to Clicks: Chapter Two Summary

Our second post in our “Bricks to Clicks” series (read the first one HERE),  we cover chapter two of Content Analytics' founder and CEO David Feinleib’s book Bricks to Clicks: Why Some Brands Will Thrive in E-Commerce and Others Won't.

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