Marketing Blog

Author: Content Analytics

Walmart Names Content Analytics as a Premier Content Service Provider

At Content Analytics, we enjoy partnerships with some of the world’s biggest retailers, including Walmart. Content Analytics has been one of Walmart’s strategic content partners since the beginning of both our platform and the launch of the retailer's Content Service Provider (CSP) program. We forged our first version of our dashboard in Walmart’s conference rooms, and the result is a unique...

Analysis: 2018 Easter Shopping Season

While it doesn’t compare to the holiday season, Easter is still a big spending holiday for U.S. consumers. As those pink, blue, and yellow-themed displays are already filling the store aisles, we thought it was the ideal time to talk about how online retailers can get into the Easter game and capture some significant revenue before we head into summer.

Case Study: Dorel Industries Enjoys 60-Day 380% ROI using Content Analytics eCommerce Management Platform

Dorel, leading manufacturer of home and juvenile goods, knew they needed to work with a standard-bearer for content management, online eCommerce measurement, and workflow solutions. The Dorel team partnered with Content Analytics, the industry’s only end to end content management, monitoring, and online product management tool based on the platform’s flexibility to deliver quick, measurable,...

Content Analytics' Geo-Tracking for Click and Collect Report

Empowering Brands to Capture Every Online Revenue Opportunity

More than ever, shoppers are turning to the convenience and speed of buying online and picking up in store (BOPIS).

72% of consumers have experimented with BOPISand 50% of Target’s online orders were fulfilled by a store this year.2

Are your eCommerce Pages Ready for St. Patrick’s Day?

While St. Patrick's Day may not be the biggest earner in terms of U.S. holidays (depending on what source you check, it’s typically ranked last after all the biggies, like Mother’s Day, Halloween and Valentine’s Day), it still brings in a nothing-to-be-sneezed-at $5-plus billion annually.

Brick to Clicks Successes: Lessons from Clorox

Back in October of last year, we put together a piece about Clorox and its CMO, Eric Reynolds, on how the company was shifting its marketing practices to compete in an increasingly digital world (read the entire story here.) He explained in an interview with Digiday that he was bringing all of the company’s agencies and internal marketing divisions under a single umbrella, and refocusing...

Valentine’s Day Data Roundup

Valentine’s Day in terms of overall spending ranks fourth annually after the holiday season, and Mother’s Day (still #2). This year, according to the NRF, it will rack up an impressive $19.6 billion in revenue, impressive considering that it dipped down to $16B in 2007. The day represents a drop in the bucket compared to the staggering holiday spending totals, but it still deserves thoughtful...

Millennials: Shopping the Way into the Future

When it comes to online shopping, Millennials hold all the proverbial cards. They average the highest internet usage every month, and, according to Goldman Sachs, they are the savviest shopping generation in U.S. history with 57% of them comparing prices in store to online product info.

How Do People Search on Valentine's Day? [Infographic]

Valentine's Day is next week and as a consumer: you either love or hate it. As a retailer or a brand: you’ve got to cozy up to it and grab those eyeballs while you can. We put together some info we thought might help. Enjoy!

How Data and Product Content Management Will Lead the Way in 2018

We’ve been talking about 2018, and what we think the big stories are going to be this year. You can read our first post here and our second, with insights and some pretty fantastic wisdom (along with his signature humor) from our VP of Business Development Kenji Gjovig, here.

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