Marketing Blog

Bricks to Clicks Podcast: An Insider View on the Walmart Acquisitions and Changing eCommerce Marketplace

In this episode, Dave talks with Walmart veteran and VP of Partnerships & Business Development at Content Analytics, Kenji Gjovig, about the strategy behind the recent and numerous retailer acquisitions by Walmart.com. Listen now and learn about the changing eCommerce marketplace, why findability and shopability are so important, and what suppliers should be focusing on to stay ahead in the...

Winning with eCommerce: How Mattel Struck Gold with Content and Analytics

According to a poll in 2016, UPS and comScore found that 51% of purchases (excluding grocery) are now being made online. Fortune Magazine also echoed that for the first time, consumers are shopping online for most of their purchases. Many analysts are now saying that a tipping point in consumer buying habits has occurred. With more and more online shopping studies highlighting similar trends,...

Bricks to Clicks Podcast: Crucial Steps Brands Can Take to Win Online

Welcome to our inaugural episode of Bricks to Clicks, a podcast presented by Content Analytics and hosted by author, CEO, and entrepreneur, David Feinleib. Tune in and hear experts in the field of eCommerce talk about industry trends and insider tips to help brands start winning online. In this episode, David talks with experts in retail and eCommerce, Alli Meyer-Golden and Fred Rodriguez,...

Speed Time to Market on Walmart.com with Easy Item Setup for DSVs

Content Analytics, in partnership with Walmart.com, is rolling out a new capability that significantly reduces the time, effort, and resources for Drop Ship Vendors (DSVs) to get their items setup with Walmart.com.

Content Analytics Offers Brands an Easy Way to Participate in the SmartLabel™ Program

SmartLabel™ is an initiative from the Grocery Manufacturers Association (GMA) to provide increased access and visibility to nutritional information. As part of the initiative, Content Analytics has been selected by the GMA to present at its upcoming SmartLabel™ event. Content Analytics will be presenting an overview of its SmartLabel™ capabilities on April 14, 2017. More and more, consumers...

Acosta and Content Analytics Partner to Deliver End to End eCommerce Solutions

Consumer packaged goods brands benefit from dashboard solutions

SAN FRANCISCO, Calif. & JACKSONVILLE, Fla. – March 29, 2017 – Content Analytics, Inc., an innovator in eCommerce management solutions, today announces a strategic partnership with Acosta, a leading sales and marketing agency in the consumer packaged goods (CPG) industry. The partnership will enable Acosta to add best-in-class...

eCommerce Playbook for Brands: How to Win in eCommerce

eCommerce is growing at an alarming rate and many brands have limited presence in the eCommerce marketplace. By using certain best practices, they can quickly establish strong positions online.

Content Analytics Launches Competitive Insights | A New Feature Giving Brands Visibility into Their Competition Online

Content Analytics, Inc, a leader in eCommerce management for brands and retailers, announces today the release of Competitive Insights, a new component within their end to end eCommerce management platform. Competitive Insights gives brands actionable information on how they are performing relative to their competition online.

Why is Walmart Buying eCommerce Retailers at a Record Clip?

Minutes after the news leaked that Walmart had acquired Moosejaw, a quirky outdoor retailer in the Midwest with ten stores and known for their online presence, I got a call from a reporter who was trying to get a jump on the story. She asked me one simple question: Why is Walmart trying to buy market share with their eCommerce acquisitions? I told her she was thinking about it the wrong way....

What Is Content Quality? Why Does It Play a Critical Role in eCommerce?

Shopping for an item online or via a mobile device is very different than purchasing an item in-store. The potential online advantages – convenience, choice, and price – must be matched with the disadvantages that come with the sensory deprivation of the eCommerce experience.

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