When it comes to product content, creating the right content can be as hard as organizing and updating that content on retailer websites. Now with partners like Pixlee, we make finding and creating the right content from within our Master Catalog easy too.
Earlier this month, we introduced ContentSCOR. ContentSCOR combines our industry-leading, content quality scoring with competitive reporting to give context to content assessments.
Right after we published our Beer Assortment post, I happened to be on a call with an executive at one of the world's largest CPG companies.
After my most recent blog post, How to Launch 100 New Features a Week and Still Sleep at Night, more than a few people asked me of all those features, which one was my favorite.
Every year, Mattel, the world’s largest toy maker, sets up thousands of new items on Walmart.com. Historically, new item setup (the process of submitting new items to the retailer and pushing them live) was an extremely time-consuming and manual process, as well as one that was hard to monitor and fulfill.
For a number of years, we’ve been the industry standard when it comes to reporting on Content Quality. We’ve measured Content Quality based on best practices we defined in partnership with the industry’s leading retailers. But we wanted to take our Content Quality scoring to the next level.
Summer is around the corner and with that comes long weekends and hopefully some time away from the computer. To help you get ready, we used our newly launched Geo Reporting module to figure out where the best places are to buy beer.
If you’ve ever played a game of Ping Pong, Foosball or Air Hockey, you’ve probably played on a Sport Squad table. Recently I was on a call with Sport Squad’s business analyst. I came away extremely impressed by the company’s knowledge of and sophistication when it comes to eCommerce.
360 Views are a great way to add interactivity to your product pages. By providing your shopper with more than a couple product photos, they give the shopper a complete view of your product. And now they’re included with our Rich Media package.
Content Analytics has long been a leader in Digital Shelf Reporting. Today we’re excited to announce broader availability of our Share of Category Reporting, a capability we’ve been piloting with selected clients.