Marketing Blog

5 Best Practices for Getting Your Product Pages Ready for the Holidays

August is the month to get prepared for the busy holiday shopping season. Here’s one thing we know: consumers are looking for you and your products. We also know that if you adopt the “set it and forget it” philosophy of eCommerce: shoppers won’t find your products even when they’re looking.

July Numbers: Retail Sales Boosted By Online Retail

This week, retailers had a moment to rejoice when overall consumer spending in the retail sector was up by 0.6%, the biggest jump of the year, and showing a 4.2% increase from this time last year. Not bad from an industry that’s been plagued by high-profile bankruptcies and notable consolidations.

Online and Physical Retail: No, They are NOT Mutually Exclusive

While we all have to remain pragmatic about the continued unraveling of some national retail stores: it’s completely unrealistic to assume that physical retail is in an unavoidable, inevitable death spiral (also: it’s not). Payless Shoes just announced that it’s emerging from bankruptcy.  Despite the gloom and doom headlines, not all physical stores are buckling under Amazon’s online heft. In...

There’s Always More to Learn about SEO

Because online search is defined by how interactive it is, it’s perhaps the most dynamic marketing technology in history. While there are certain tactics and parameters that have stayed with us, as consumer search habits continue to evolve, SEO managers and marketing teams have to evolve alongside their customers.

It’s Time to Reassess Your Online Strategy

Big brands come and go, and they always have. What’s happening in retail right now, however, only happens once in a generation. We’ve been saying for a while that, in the online retail space: surviving is the new winning. This is especially true for single-channel retailers, like battered (and once beloved) clothing seller J. Crew.

As Walmart and Amazon continue to make aggressive...

What’s Missing from Your Online Product Listings?

Our Latest eBook Teaches You What to Fix and Where to Fix It

How well you’re optimizing your online product features can mean all the difference between page one search results on major retailers, or not showing up at all. It’s a given that your marketing and product teams need to keep your product catalogs up to date, but is the team focusing their energy on the right types of...

Content Analytics Talks to Walmart’s Global Chief of Content, Ram Rampalli

This week on our featured podcast, Bricks to Clicks, Content Analytics founder, author, and CEO David Feinleib sits down with Ram Rampalli, Senior Director and Chief Content Evangelist at Walmart Global eCommerce. Ram has a complex and vital role at Walmart, and during his tenure, he has increased content across the retail giant’s website 20-fold. His primary focus is strengthening the product...

Brands: You Can Survive and You Can Win

You can’t go online today without seeing another tragic story about the demise of a once stalwart brand. Brands, particularly fashion brands that hit their peaks in the early 00s, have been taking it hard. Retail has always been competitive, but as the habits of shoppers, particularly millennials, shift and change, the landscape is changing with it.

We Can’t Blame the Internet Alone for the Retail Apocalypse

There’s no question that online sales have cut into physical retail. In 2016, Forrester reported that online buying jumped to $110 billion during November and December, a 13% increase from 2015. During the same period, physical stores clearly did not have nearly the same good news as more and more consumers flock to online sellers to do more than just their holiday shopping.

Brands: Here’s Your Ammunition Against the Online Price Wars

In March, this piece in Recode about the price war between Amazon and Walmart caught our eye. This quote in particular cuts right to the pain point that many brands and sellers are still feeling right now:

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