When you’re in the business of helping brands sell more online, every detail of a product page stands out. That’s why, when we saw an interesting new piece of information on Amazon's product pages, we knew it was a brilliant move.
Building on one of my previous posts, “You Can’t Just Drop Your Content Off At The Dock,” I wanted to go into a bit more detail about the last mile problem when it comes to product content—and how the Content Analytics platform can help you solve it.
Just as you wouldn’t drive a car without a speedometer, fly a plane without an altimeter, or go scuba diving without a depth gauge, it simply doesn’t make sense to take action in eCommerce without the right set of digital shelf monitoring capabilities in place to tell you how you’re doing.
And just as an altimeter isn’t much use without an airplane, a speedometer isn’t much use without gas...
100 new features a week is a lot.
No doubt about it.
But when you work in eCommerce, things move at light speed. That means we need to move ultra-fast while keeping quality high.
Streamlining Workflows and Updating Content
The other day, I was on a call with one of our largest customers. They are among the very largest CPG companies in the world. (In fact, they may very well be the largest.) They’ve evaluated every product, met with every company.
From The Company That Invented Content Health Scoring for Walmart
Content Analytics is the industry standard when it comes to Content Health Scorecards. As a result, we have more knowledge than almost anyone about how to optimize your Content Health—on Amazon, Target and Walmart.
By David Feinleib
Founder and CEO
In order to maximize eCommerce sales, brands need to understand and implement these core product content principles that increase search visibility, customer awareness, and ultimately, conversions.
By David FeinleibFounder and CEO
Over the past few years, we’ve been fortunate to work with a number of Walmart’s largest suppliers and grow their eCommerce businesses.
Our relationship with Walmart.com began in 2014, working with them to analyze product pages and provide suggestions as to how to improve online content. We soon added Content Service Provider (CSP) capabilities (prior to the...
Get Negative Review Alerts in Near Real Time
Recently, a customer approached us with a critical business challenge. Some of their products had had a manufacturing defect that had gone undetected in their supply chain. It took them far longer to find out about the problem than they would have liked. They tweaked their business practices to ensure that mistake couldn’t repeat itself.
“Using Content Analytics, we significantly improved efficiency in reporting tactics and eCommerce review.”
Jenny Ambrose, eCommerce Sales Manager, Dream On Me
Leading baby and children’s goods supplier, Dream on Me, like many brands, faced significant challenges managing their online product portfolio. Manual, time-consuming practices were cutting into their team’s valuable sales and marketing...