Marketing Blog

10 Laws of Product Content

By David Feinleib

Founder and CEO

 

In order to maximize eCommerce sales, brands need to understand and implement these core product content principles that increase search visibility, customer awareness, and ultimately, conversions.

Winning on Walmart

By David FeinleibFounder and CEO

 

Over the past few years, we’ve been fortunate to work with a number of Walmart’s largest suppliers and grow their eCommerce businesses.

Our relationship with Walmart.com began in 2014, working with them to analyze product pages and provide suggestions as to how to improve online content. We soon added Content Service Provider (CSP) capabilities (prior to the...

Content Analytics Launches Negative Review Early Warning System

Get Negative Review Alerts in Near Real Time

Recently, a customer approached us with a critical business challenge. Some of their products had had a manufacturing defect that had gone undetected in their supply chain. It took them far longer to find out about the problem than they would have liked. They tweaked their business practices to ensure that mistake couldn’t repeat itself.

The...

60 Days with Content Analytics - Dream on Me Sees Significant Online Improvements [Case Study]

“Using Content Analytics, we significantly improved efficiency in reporting tactics and eCommerce review.”

Jenny Ambrose, eCommerce Sales Manager, Dream On Me

Leading baby and children’s goods supplier, Dream on Me, like many brands, faced significant challenges managing their online product portfolio. Manual, time-consuming practices were cutting into their team’s valuable sales and marketing...

Have It, Find It, Display It, Price It, Deliver It

By David FeinleibFounder and CEO

Because we work with many of the largest CPG/FMCG suppliers, many of our partners preview their annual eCommerce business plans to us so our team has an opportunity to provide input. This year, one of the themes we’re seeing in the Walmart/Jet ecosystem is a broader incorporation of Walmart’s Customer Value Index (CVI), better known as “The 5 Its”, in annual...

Why Brands Are Tired of eCommerce Point Solutions

I wasn’t surprised to see just how packed #Shoptalk was this year. The eCommerce space is clearly heating up; last year the crowd was half this size. I’m guessing that next year, the crowd will be twice what it was in 2018.

Walmart Names Content Analytics as a Premier Content Service Provider

At Content Analytics, we enjoy partnerships with some of the world’s biggest retailers, including Walmart. Content Analytics has been one of Walmart’s strategic content partners since the beginning of both our platform and the launch of the retailer's Content Service Provider (CSP) program. We forged our first version of our dashboard in Walmart’s conference rooms, and the result is a unique...

Analysis: 2018 Easter Shopping Season

While it doesn’t compare to the holiday season, Easter is still a big spending holiday for U.S. consumers. As those pink, blue, and yellow-themed displays are already filling the store aisles, we thought it was the ideal time to talk about how online retailers can get into the Easter game and capture some significant revenue before we head into summer.

Case Study: Dorel Industries Enjoys 60-Day 380% ROI using Content Analytics eCommerce Management Platform

Dorel, leading manufacturer of home and juvenile goods, knew they needed to work with a standard-bearer for content management, online eCommerce measurement, and workflow solutions. The Dorel team partnered with Content Analytics, the industry’s only end to end content management, monitoring, and online product management tool based on the platform’s flexibility to deliver quick, measurable,...

Content Analytics' Geo-Tracking for Click and Collect Report

Empowering Brands to Capture Every Online Revenue Opportunity

More than ever, shoppers are turning to the convenience and speed of buying online and picking up in store (BOPIS).

72% of consumers have experimented with BOPISand 50% of Target’s online orders were fulfilled by a store this year.2

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