Marketing Blog

Bricks to Clicks Podcast: eCommerce Strategy with Mark Stamps, Sales Director of the Walmart Team for Philips North America

How does Mark Stamps, Sales Director of the Walmart team for Philips North America think about eCommerce and the transition from bricks to clicks?  Get the inside scoop on what this industry leader thinks about dynamic pricing, inventory management, product content, and a customer-first approach to eCommerce.

Introducing: Where to Buy

Great product content drives conversion, and that content will live in many places, including your brand website. With Where to Buy, it's easy to take advantage of the great conversion-driving content on your website. It's an easy-to-implement solution that connects visitors with product purchase. With one simple click, the Where to Buy widget lets your visitors see which online retailers sell...

Bricks to Clicks Podcast: The State of eCommerce with Bryan Gildenberg, Kantar Retail

Step into the mind of renowned retail expert and Kantar Retail Chief Knowledge Officer, Bryan Gildenberg, as he gives listeners masterful insight into the state of eCommerce today and what’s around the corner. What can we learn from China, India, France, and the UK? How should brands be thinking about private label? What does the future hold for eGrocery, augmented reality, virtual reality,...

Bricks to Clicks Podcast: An insider view on the Walmart.com acquisitions and the changing eCommerce landscape

In this episode, Dave talks with Walmart veteran and VP of Partnerships & Business Development at Content Analytics, Kenji Gjovig, about the strategy behind the recent and numerous retailer acquisitions by Walmart.com. Listen now and learn about the changing eCommerce landscape, why findability and shopability are so important, and what suppliers should be focusing on to stay ahead in the game...

Winning with eCommerce: How Mattel Struck Gold with Content and Analytics

According to a poll in 2016, UPS and comScore found that 51% of purchases (excluding grocery) are now being made online. Fortune Magazine also echoed that for the first time, consumers are shopping online for most of their purchases. Many analysts are now saying that a tipping point in consumer buying habits has occurred. With more and more online shopping studies highlighting similar trends,...

Bricks to Clicks Podcast: Crucial steps brands can take to win online.

Welcome to our inaugural episode of Bricks to Clicks, a podcast presented by Content Analytics and hosted by author, CEO, and entrepreneur, David Feinleib. Tune in and hear experts in the field of eCommerce talk about industry trends and insider tips to help brands start winning online. In this episode, David talks with experts in retail and eCommerce, Alli Meyer-Golden and Fred Rodriguez,...

Speed Time to Market on Walmart.com with Easy Item Setup for DSVs

Content Analytics, in partnership with Walmart.com, is rolling out a new capability that significantly reduces the time, effort, and resources for Drop Ship Vendors (DSVs) to get their items setup with Walmart.com.

Content Analytics Offers Brands an Easy Way to Participate in the SmartLabel™ Program

SmartLabel™ is an initiative from the Grocery Manufacturers Association (GMA) to provide increased access and visibility to nutritional information. As part of the initiative, Content Analytics has been selected by the GMA to present at its upcoming SmartLabel™ event. Content Analytics will be presenting an overview of its SmartLabel™ capabilities on April 14, 2017. More and more, consumers...

Acosta and Content Analytics, Inc., partner to deliver end-to-end eCommerce solutions

Consumer packaged goods brands benefit from dashboard solutions

SAN FRANCISCO, Calif. & JACKSONVILLE, Fla. – March 29, 2017 – Content Analytics, Inc., an innovator in eCommerce management solutions, today announces a strategic partnership with Acosta, a leading sales and marketing agency in the consumer packaged goods (CPG) industry. The partnership will enable Acosta to add best-in-class...

eCommerce Playbook for Brands: How to Win in eCommerce

eCommerce is growing at an alarming rate and many brands have limited eCommerce presence. By using certain best practices, they can quickly establish strong positions online.

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