Today, Amazon broke the Internet when it announced that it was reducing list prices at recently-acquired Whole Foods by upwards of 40%. (Insert your own Whole Paycheck joke here.) Amazon also recently announced that it would offer perks to Prime members (which, as of this posting, have only been alluded to and not officially outlined as of yet).
From Bloomberg: “Price was the largest barrier to Whole Foods’ customers,” said Mark Baum, a senior vice president at the Food Marketing Institute, an industry group. “Amazon has demonstrated that it is willing to invest to dominate the categories that it decides to compete in. Food retailers of all sizes need to look really hard at their pricing strategies, and maybe find some funding sources to build a war chest.”
That quote is pretty much the standard fare of what you’d expect from an analyst and one we agree with: Whole Foods charged too much for too many things and if Amazon is really going to go head to head with the likes of Walmart and Kroger, they need to remain competitive.
We scoured Twitter for some more responses that speak to the, oh, let’s just say the heart of the matter. Here are our favorites:
@NYCFilmChick: you really nailed the landing with this one:
What Jeff said!
Amazon Prime discounts at Whole Foods? Now it just costs an arm, you can keep your leg.#wholefoods— Jeff Zenisek (@jeffzenisek) August 24, 2017
Ours can’t either:
We are not farmers, yet, we, too, are smiling:
Me at Whole Foods tomorrow when Amazon lowers their prices and I can finally afford vegetables pic.twitter.com/RMxtTGKkqn— amanda (@itsamandaross) August 27, 2017
You do you:
Any fantastic tweets we missed? Tweet them over to @contentanalytic. Happy (relatively affordable) shopping, everyone!