Walmart is expanding its assortment of toys by 30% at all brick-and-mortar locations and by 40% on Walmart.com this holiday season, according to CNBC. It’s a land grab for Toys R Us market-share. Walmart's goal is to "show customers the best place to shop for toys is Walmart," said Anne Marie Kehoe, the vice president of the retailer's U.S. toy business.
As a proven Content Service Provider (CSP), Content Analytics is here to help toy makers looking to get their items setup on Walmart.com:
- We’ve setup more than 10,000 items for leading toy maker Mattel
- Our item setup team members are item setup experts hailing from Walmart, Amazon and Target.
- We can get your items setup fast. With Content Analytics, PepsiCo was able to accelerate their item setup times from months down to two days or less.
“Walmart's expansion of its toy assortment represents a huge
opportunity for toy makers to increase sales this holiday season,”
said David Feinleib, CEO of Content Analytics.
At Content Analytics, we know the ins and outs of item setup at Walmart and other retailers. We’ll take your spreadsheets or supply chain data, your existing item setup sheets from other retailers, and your product images and descriptions, and turn those into live items on Walmart.com.
And if you don’t have data or product content available, we’ll take photographs, generate attribute data and write product descriptions for your items too.
Getting your items live online is the critical first step in driving online sales. And because many shoppers now do their research online even if they make their purchases in-store, it will help drive in-store sales as well.
Don’t wait until it’s too late to position yourself for success for this holiday season. The time is now to get your items live with great images, product descriptions and videos.
To get your items setup and live on Walmart.com—contact us today.