Marketing Blog

How Data and Product Content Management Will Lead the Way in 2018

We’ve been talking about 2018, and what we think the big stories are going to be this year. You can read our first post here and our second, with insights and some pretty fantastic wisdom (along with his signature humor) from our VP of Business Development Kenji Gjovig, here.

Amazon is Google’s Biggest Competitor

Back in 2014, former Google CEO and current Alphabet Chairman, Eric Schmidt, told a live audience in Berlin that his company’s biggest search competitor was not Bing or Yahoo. It was Amazon.

There’s Always More to Learn about SEO

Because online search is defined by how interactive it is, it’s perhaps the most dynamic marketing technology in history. While there are certain tactics and parameters that have stayed with us, as consumer search habits continue to evolve, SEO managers and marketing teams have to evolve alongside their customers.

What’s Missing from Your Online Product Listings?

Our Latest eBook Teaches You What to Fix and Where to Fix It

How well you’re optimizing your online product features can mean all the difference between page one search results on major retailers, or not showing up at all. It’s a given that your marketing and product teams need to keep your product catalogs up to date, but is the team focusing their energy on the right types of...

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